First Blush Varietal Grape Juice, Wine Varietals Without The Buzz

I recently came across this product in Whole Foods and had to try it out. First Blush makes varietal grape juices: Cabernet, Merlot, Chardonnay, and a rosé juice made from Zinfandel. Each juice is made from 100% wine grape varietal without any added sugar. The 16-ounce bottles sell for around $4 a bottle. What does it taste like? I bought the Merlot and basically, it's just really good grape juice, sweet and fruit-packed.
[via Wines and Vines]
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