willys jeep

ICON 4x4 Introduces the CJ3B

ICON 4x4 is known for its meticulously built off-roaders built on Toyota's venerable FJ Landcruiser chassis'. The company has mixed it up for 2010, however, with a new vehicle built on a new chassis: the CJ3B is a hand-worked wonder built on a bespoke chassis of 2"x4" mandrel-bent steel rails and inspired by the Willys Jeeps of yore.

Nicknamed "The Dog" for the likelihood of it being your best friend (in the wild beyond, at least), it is powered by a 260-horsepower GM Ecotec that'll get you 28 miles per gallon, running through a five-speed manual transmission. A coilover suspension with nine inches of wheel travel at both ends supports Jeep Rubicon axles with locking diffs and disc brakes at all four corners, and it's got a 4.10:1 ratio. You can have it perched on 31-inch or 33-inch tires and in seven colors ICON's proprietary Teflon polyester hybrid Cardinal powder coat.

The first ten Dogs will be built on recycled vintage Willys chassis so as to maintain the original title and registration, and be finished with special trim and and unique details. Compared to ICON's other offerings, the Dog is focused on agility and light weight, and low cost (relatively speaking): a turnkey Dog will set you back $50,000 before you begin piling Apocalypse survival gear on it; kits will range from $15,000-$27,000.

Gallery: ICON 4x4 CJ3B