westin

Westin's Latest Sense Offering Will Be Music

First, there was the scent, that pervasive white tea scent strip wafting out of magazines to promote Westin Hotels. Now, get ready for the sound. Westin has partnered up with eMusic.com to create a "digital music offering" that will be played in lobbies and offered as part of the in-room entertainment. The music is described as being global contemporary with an "ambient, melodic, rhythmic and energizing feel." Luckily magazines don't have audio chips so you won't be subjected to this unless you go to the Westin Hotels. It makes me wonder which sense they will tackle next.

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Tags: ambient music, emusic, hotels, sound, starwood, westin, white tea scent

Will A Scent Make You Choose A Hotel?

by Deidre Woollard (RSS feed) —

Filed under: Luxury Travel & Hotels

Scent strips in magazines are nothing new but a scent strip for a hotel? I was reading my New Yorker this morning when I came across the Westin White Tea scent ad. The ads only say "White tea. The calming new scent of Westin." Curious, I opened the strip. In comparison to other scents that come billowing out of those tiny flaps of paper, this one is mild, more like laundry detergent than white tea. According to Brandweek, the ads will pop up in The New Yorker, Wired, Vanity Fair, Real Simple and Gourmet. It's an interesting move away from ads that usually focus on what the hotel looks like rather than what it smells like but I'm not sure that the pallid white tea scent is memorable enough to haunt people into choosing a Westin hotel.

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Tags: advertising, hotel, westin, white tea

Valentine's Day in Bangkok?

by Deidre Woollard (RSS feed) —

Filed under: Luxury Travel & Hotels, Spas

Continuing our coverage of Valentine-themed getaways we take you to exotic Bangkok. The Vareena Spa in the Westin Grande Sukhumvit hotel offers the Romeo & Juliet package through the month of February. The package takes place in the Sky View Suite and includes a 30 minute soak in a Jacuzzi pool infused with a milk bath, followed by a body scrub and an hour-long aromatherapy massage. The experience ends with two glasses of red wine.

[via e-travel blackboard]

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Tags: bangkok, romance, spa, valentine's day, westin

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