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There's no denying the fact that the bottled water industry is a behemoth. Fancy water is everywhere, in fact one of the top restaurants in Los Angeles, The Bazaar by José Andrés has unveiled a fancy water menu. But could a new water bottle have us heading back to the tap? The Water Bobble is a water bottle made of recycled plastic in a cute shape, courtesy of designer Karim Rashid, and six fashion colors. But what makes it tap friendly is a carbon filter that meets or exceeds NSF International Standard 42, the standard that governs public and private drinking water. The filter should be replaced every two months or after filtering around 40 gallons of water. It sells for $9.95 and will be available from March 1 in multiple retail outlets, including Bed Bath & Beyond, JC Penney, Whole Foods and many others.
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