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Tom Cruise Focuses Energy On Watches, Wears Bremont

Filed under: Timepieces / Watches, Celebrity Shopping

IWC has been effectuating a serious campaign getting word out on the fact that Tom Cruise is wearing one of their Ingenieur Automatic Vintage watches (not actually a vintage watch, but rather a modern re-vision of a classic look). They even point out that Cruise "loves his IWC watch." As a known timepiece enthusiast, that is a good sign for IWC. Tom Cruise is certainly a watch lover, and has been for a while - choosing his timepieces with care. In addition to IWC, his passion extends to other fine timepieces as well. A bit lower on the price spectrum, here is an interesting watch that he is wearing. While the IWC Ingenieur Vintage goes for $38,000, the Bremont ALT1-C which he has probably been wearing more than the IWC goes for $5,650. Bremont, the British brand founded by two former plane restorers, is closely linked with aviation. Tom Cruise also has a serious penchant for planes, owning several himself. He is just one of many celebrities that wear Bremont timepieces- others include Bear Grylls, Ewan McGregor, and Ryan Seacrest.

The ALT1-C is based on vintage aircraft gauges such as the altimeter, fuel gauge, and others. You can appreciate the straight forward good looks, and easy to read dial. Cruise seems to prefer his ALT1-C with a black leather strap and ananthracite dial, but the piece is available in three other colors as well. Word from Bremont is that Tom has been know to wear the watch while spending time with his planes. The watch is 43mm wide in steel with a PVD treated mid case barrel and a sophisticated shock resistance system. The dial is super easy to read thanks to the AR coated sapphire crystal. Inside the watch is a COSC Chronometer certified automatic chronograph movement. Really a great piece, and I am happy to see Tom Cruise having good taste in his timepieces. I also did a little hands-on review of another Bremont watch which is a cousin to this piece. See the beautiful Bremont ALT1-P here.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Lee DeWyze Rocks A Raymond Weil Watch

Filed under: Timepieces / Watches, Celebrity Shopping


You probably weren't watching Lee DeWyze's wrist on Wednesday night but if you were you might have spotted a Raymond Weil watch. As Lee DeWyze and Crystal Bowersox fought to become this year's American Idol, DeWyze wore a style from the Raymond Weil Freelancer series, which is also featured in the brand's advertising campaign. The stainless steel watch measures 42 mm in diameter. The automatic chronograph on a brown leather strap retails for $2,750. It's nice product placement for Raymond Weil, which has also sponsored the 2010 Brit Awards and has been looking for ways to tie the brand with the music industry, especially in the U.S. market.

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