Not just anyone can attend this private event, a fact that makes SIHH a lot different than the larger Baselworld show. To be included you need to be specifically invited by the exhibiting brands. At times like this it is good to know people in the right places. SIHH has always been a more gala like event celebrating not only the watches, but the glamour and appeal of the luxury industry and all its participants. If you are invited and flying to Switzerland, getting there is really easy as the show is actually located in a part of the Geneva airport.
Ariel Adams publishes the watch review site aBlogtoRead.com.