I've been fascinated by the upcoming collection of Armin by Armin Strom
, Elements watch collection (that I previously mentioned here
). The four versions are each named by another element, giving us the Air, Earth, Fire, and Water. The very interesting dials are special because they are designed well enough to live with as your daily watch. Reading the unique regulator retrograde displays puts a smile on my face. The watches use modified manually wound ETA Unitas movements, and are very nicely decorated - a hallmark of the Armin Strom watches. The dials have separate indicators for the hours, minutes, seconds, and the date.
I got to spend some time with these watches and check them out a bit. Armin Strom would like me to remind you that these are pre-production prototypes. So the final ones will a have much nicer fit and finish. You can see how nicely the movement is decorated with a unique circular polish pattern. The dial has an intense depth and detailed look. Operating the watch is simple via the crown. One thing that I am not totally happy with is the pusher located at about 10 o'clock that is used to adjust the date. I don't mind a pusher for this function, but I think it should have been protected (so that you don't accidentally press it), and designed to be a bit more attractive. It just looks a bit blase compared to the crown. Otherwise the case is done nicely. The reptile straps are awesome. Thick and very well made. The certainly have that hand-made feel. The extension lip sticking out of the bezel at 6 o'clock is used by Armin should you want personalized initials engraved on the watch.
Pictured is the Armin Elements Air model in its "light and airy" white and blue tones. I quite like the summery look of the watch. Aside from the pink gold cased Fire version of the watch, the Elements collection starts at about $17,600. To get an Armin Strom watch you can contact their US distributor at (724) 263-2286
Ariel Adams publishes the luxury watch review