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W Hotels Announces RedWire Package

As part of World AIDS day today, W Hotels has announced that it will be the official hotel partner of (RED)WIRE, the new online music magazine by (RED). Applying the (RED) idea to music, (RED)WIRE helps to buy lifesaving medicine and other services for those living with HIV/AIDS in Africa by contributing a portion of the proceeds from memberships to the Global Fund, which works to help eliminate AIDS globally. Subscribers will pay for a subscription that will entitle them to exclusive tracks from artists including U2, John Legend, The Killers, Kid Rock and Coldplay. Half of the money goes directly to Africa and half goes to the artists and the music company.

All W Hotels in the United States will be giving guests access to a free, two week membership to (RED)WIRE during the month of December and will feature a (RED)WIRE package that includes a six month membership, Through December 2009, W Hotels" (RED)WIRE package will include in addition to accommodations, a limited edition USB drive featuring beautiful (PRODUCT)RED-inspired artwork from African artist Joseph Amedokpo, which connects guests to exclusive content on (RED)WIRE, a six month (RED)WIRE membership and a special bonus track from (RED)WIRE artist John Legend as well as two INSPI(RED) cocktails.

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Tags: project red, ProjectRed, redwire, w, w hotels, WHotels

Whatever/Whenever at W Hotels

by Nicole Weston (RSS feed) —

Filed under: Luxury Travel & Hotels, Services

Beginning this week, W Hotels is relaunching its Whatever/Whenever campaign. The hotels will offer five brand new services in addition to the existing "Whatever/Whenever" button on hotel phones that would allow a guest to make a request easily. The new services are:

Text messaging, which the hotels will use to alert guests when their rooms are ready, a package has arrived, etc. Guests can also text reservations and other requests to the hotel, which will pay for all W-related texts on guests' phone bills.

Wake up call options including inspirational messages and calls to cell phones, rather than room phones

A pillow menu, with three different pillow types for optimum comfort

Door-to-door package and luggage delivery, so guests don't have to travel with their bags in airports or anywhere else

Take-along prepared meals, specifically for guests who will be flying, since so many airlines have eliminated meal service. They will also print boarding passes and supply their own small version of an in-flight magazine for entertainment.

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Tags: hotel, hotels, luxury, service, services, w, w hotel, whatever/whenever