Are you a sporty preppy type? I'm sure to some that's a compliment while to others it's an insult but regardless, Volvo has come up with 2 limited edition models that are geared towards Red Sox baseball lovers and sailors. The Red Sox limited edition C30 will only have 107 cars, each in the custom shade of red, the team logo on the back hatch, fender badges, and a few other details. The Ocean Race Edition Volvo, which will be available to a larger crowd, will be available in a limited edition of 9,000. Buyers will have a choice of color (Ocean Blue or Electric Silver) and nautical themed details extend from ocean-inspired wheels to special stitching on the interior leather seats.

One of the biggest challenges when it comes to combining technology and luxury vehicles is doing it in a way that is user-friendly, because it's about convenience, fun, and safety -- not frustration. These luxury cars can do everything from play your mp3s and DVDs to adjust automatically to treacherous driving conditions and off-road terrain. And perhaps best of all, they look good doing it.

• Audi TT Roadster 3.2 Quattro $44,500
• BMW 335i Sedan $39,675
• Cadillac CTS $32,500
• Ferrari 430 Scuderia
• Infinity G37 $32,000
• Lexus LS600h L $104,765
• Land Rover LR3 $49,300
• Mercedes-Benz C350 Sport $37,275
• Porsche 911 GT2
• Volvo XC70

Ford Motor Company has begun shopping around its Premiere Automotive Group, consisting of Land Rover, Jaguar, Volvo and formerly Aston Martin. The news comes as no surprise as rumors floated about indicating Ford's interest in selling pretty much anything in its stable at the right price, though this time around, the rumors are accompanied by news that Ford has retained Goldman Sachs and Morgan Stanley to find a buyer.

Ford reportedly broke off talks with Fiat recently regarding the group, though now it appears that potential suitors include Renault, David Richards (new Aston owner), and David James, who acquired the rights to manufacture a car based on smart roadster components and designs.Rumors also abound regarding BMW's interest in Volvo as it seeks to add a fourth brand to its lineup, supplementing BMW, MINI and Rolls Royce.

[Source: AutoIndustry.co.uk]

Design your car from your handheld? Volvo and Mobileplay have teamed up to create a mobile auto configurator that runs on BlackBerries, Treos, Windows Mobile Smartphones and other smart mobile devices. You can customize your Volvo including color, fabrics, wheels and option packages. The  configurator displays the buyer's choices and then lets them contact Volvo dealer to place the order. The configurator was designed to promote Volvo's XC70 and XC90 SUVs and will be distributed by Mobileplay. The configurator can be downloaded at www.mobileplay.com. I know we all live in a hurry-up world but are people really so busy that they need to chose their new car via Blackberry?