vogue

Wal-Mart in Vogue

Wal-Mart, in its continuing quest to make its image more fashionable, is running ads in May's Vogue magazine. The ads were shot by photographer Patrick Demarchelier and the models worked with a stylist from the magazine. Because Wal-Mart's core audience is comprised of "real" people, they opted not to use professional models over real, everyday shoppers. And by "everyday shoppers," they meant women like Kristina Deignan, pictured, who was Mrs. Virginia in 2003 and first runner up at the Mrs. USA pageant.

Mrs. Deignan said that she shops for "basics such as T-shirts, tank tops and workout wear" at Wal-Mart, while the rest of her closet has designers including Kay Unger and Nanette Lepore. The skirt and bracelet in the photo are her own.

[Image Patrick Demarchelier]

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Tags: fashion, image, Kristina Deignan, magazine, Nanette Lepore, vogue, wal-mart