virtual reality

Holition, Online Shopping's New Virtual Tool

Filed under: Jewelry

One of the big problems with online jewelry or watch shopping is that you don't get the pleasure of seeing what something would look on you. A new company called Holition seeks to change that with a 3D virtual reality application which basically acts like a mirror. It merges the jewelry on the screen into a real-time video of the person so that the piece looks like it is actually on you. All you have to do is be in front of a web cam and wear a simple marker. The pieces can then be swapped out at the touch of a button. It's not going to replace the thrill of going into the store and trying things on but it does offer a new level of interaction in the online experience. The product was debuted at this year's Baselworld and the recent Coutts jewelry week in London. This isn't the first virtual shopping experience to be offered but it is appears to have the potential to be a lot more satisfying than using a virtual model. Check out the video on the Holition website.

[via Financial Times]

Source

Tags: 3d, holition, virtual reality, virtual shopping, VirtualReality, VirtualShopping

Armani in Second Life

by Deidre Woollard (RSS feed) —

Filed under: Apparel

If you see a certain silver-haired and very tan avatar cruising around Second Life, it just might be fashion designer Giorgio Armani. The Italian maker of fine clothing and home design has opened up a boutique in the virtual world Second Life. His virtual store is modeled on the flagship Armani store in Milan. Denizens of Second Life can buy clothing with Linden dollars or connect from their to the Emporio Armani store to pick up clothing for real life.

Other companies we've covered in Second Life
Costa Cruises

Coldwell Banker

Crowne Plaza

Source

Tags: armani, expire-images:2008-9-27, linden dollars, second life, virtual reality