It's been a busy week for Sir Richard Branson. Not only has he officially launched his long-awaited Virgin Charter service,
a service that connects those interested in flying privately with available charters, he has also created several new key partnerships with an eco-friendly slant. He has announced a new partnership with General Motors
to use GM's hydrogen-fuel-cell-powered Chevrolet Equinox vehicles as complimentary ground transportation for their "Upper Class" passengers at Los Angeles International Airport.
Virgin Atlantic has also selected Rolls-Royce to power the airline's future fleet of up to 43 Boeing 787-9 Dreamliner jets and as part of the contract, Rolls-Royce has promised continually to research ways to reduce the engines' fuel consumption. Recently, Virgin Atlantic tested out a partly biofuel-powered 747 and are working on creating a new biofuel that would come from algae created at sewage plants.