Filed under: Wine
An Italian company which specializes in labeling their wine with the pictures of infamous historical figures is in trouble again. Decanter reports that Italian police have confiscated bottles of wine with labels depicting Hitler and other Nazis. The wines from Vini Lundardelli is part of their 'Der Führer' line which feature a variety of labels portraying various figures associated with Nazi Germany. The bottles were seized because they represent a 'a glorification of the perpetrators of crimes against humanity', according to the Agence France Presse.
Decanter has a quote from Andrea Lunardelli, marketing and distribution director, who says that the move was a marketing strategy (other labels include Che Guevara, Napoleon and Mussolini) and that the Hitler labels were requested by customers in Germany and Austria. The Hitler wines are still for sale through the Vini Lundarelli website (as shown by the screen capture above) and the case is currently with the company's lawyers.
This is far from the first time the wines have caused controversy. There was a major outcry in 2003 at which time Alessandro Lunardelli said that the Hitler wines were the most popular in the series, selling around 30,000 bottles a year.