vera wang lavender

Vera Wang Rethinking Lavender Label

Filed under: Apparel

Vega Wang has had fashion lines in ranges from very expensive (her Vera Wang line) to discount (Simply Vera for Kohl's) but it's her mid-range line that is in trouble. WWD reports that Wang is taking a fresh look at her contemporary Lavender label after major department stores Bergdorf Goodman and Saks Fifth Avenue appear to have dropped the line for spring and Neiman Marcus has reduced the number of stores that will stock the line of dresses and casual wear. Wang has said that the line was " in some cases overpriced for the landscape of contemporary" and that she is rethinking the line. As the retail world continues to shake out it seems that lines such as this which tread the lower edge of luxury are particularly vulnerable.

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Tags: fashion, vera wang, vera wang lavender, VeraWang, VeraWangLavender