Gilt Groupe And USA Network Partner For White Collar Style
Filed under: Apparel
Gilt Groupe has had a few intriguing firsts lately, selling a VW Jetta and offering house plans with Dwell. Their latest partnership puts them back on familiar ground, selling clothes. But what's new is that for the first time Gilt is partnering with a television network. They have teamed up with the USA Network to celebrate the return of White Collar. The event will be curated by the show's season one and season two costume designer, Stephanie Maslansky, and will take place at Gilt.com/whitecollar on Wednesday, January 19, beginning at 12pmET and will last for 36 hours. They will also be giving away free Brooks Brothers white collar shirts (both men and women) on the site at the same time. This sale will be a total of four sales, three sales that will consist of clothing and accessories and one that is experiential through Gilt City, paying homage to New York City, where the show is based and offering dining and entertainment opportunities.
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