Westin and United Team Up To Relax Stressed Fliers
Filed under: Luxury Travel & Hotels, Wings
The Westin is taking their Heavenly Bed blankets and pillows and White Tea scent into the airport. First and business class customers who fly United's p.s.service between New York and California can snuggle under oversized Heavenly blankets and pillows inspired by the Westin's Heavenly Bed. They will also be offered White Tea scented towelettes and mints, and Westin's stress-relieving video and music content on United's personal media players. United will serve a specialty cocktail inspired by the Westin SuperFoods program. A new cocktail will be unveiled each season and served on a brain-teaser coaster.
Westin has also created branded "Renewal Lounges" within United's Red Carpet Clubs. The San Francisco airport lounge is equipped with a blue-light ActiViva lamp, not yet available for purchase in the United States, which provides phototherapy to make people feel more energized. The lounges are outfitted with plush furniture, fabrics and a nature-inspired color palette along with a LED candle wall and artwork typical of the Westin mellow-you-out-quick style. The Westin signature White Tea scent is diffused throughout the lounges and the televisions play relaxing nature videos. Westin has also created an exclusive, a non-alcoholic SuperFoods elixir to be served in the lounges. Sounds like first class and business passengers will be very chilled out. Economy fliers will remain stressed and frustrated.
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