Despite (or maybe in spite of) being slammed in the fall
for her Ungaro fashion collection, sometime actress and more often tabloid fodder Lindsay Lohan plans to get it together in 2010
and keep on designing. WWD reported
that Lohan is set to expand her leggings label, 6126
, to a full-fledged contemporary apparel line for fall 2010, with more lifestyle brand extensions planned for 2011. This will be in addition to her role as artistic adviser at Ungaro.
Kristi Kaylor, principal in 6126 LLC in Beverly Hills, and Henri Levy, chief executive officer of Los Angeles' DNAM Apparel, which will manufacture the line under license, spoke exclusively to WWD
about the expansion: "We've had amazing success with the leggings line," said Kaylor. "We have a great business with Neiman Marcus and several hundred great specialty stores. [DNAM Apparel] was the perfect partner to work with 6126 and grow it as a lifestyle brand. We're launching the full clothing collection next year, and a cosmetics line, handbags, shoes, jewelry in spring 2011."
The fall 2010 apparel line will comprise 100 pieces (spring 2011 will be 150) wholesaling from $18 for basic leggings to $300 for a leather jacket. Average retail price points will fall between $100 and $150. The 6126 leggings currently retail from $68 to $120. Fabrics will include the same Modal and lace used in the leggings, plus cashmere and leather.
The line will retail where the leggings currently sell: Neiman Marcus, Bloomingdale's, Macy's, Nordstrom and specialty stores nationwide, plus Harrods, Lane Crawford, Kitson Japan and Isetan internationally.