To save the environment is to save your ass, and a new underwear company is making both more comfortable. PACT, which launched last month, integrates organic materials and a low-impact manufacturing, shipping and shopping process to deliver comfort and style ... but not at the expense of the rainforests and ozone layer. Premium organic is poised to become the next iteration of conspicuous luxury (if it's not there already), and hiding a PACT product under your jeans could someday supplant a Patek-clad wrist.

Well, maybe that's wishful thinking from an ol' tree-hugger, but there is no doubt that the premium associated with environmentally friendly products is already beginning to carve out its own space in the world of luxury products.

Manufactured in Turkey – from the farming of organic cotton to finished product, all within a 100-mile radius – PACT underwear requires a lower level of carbon emissions to produce, and every link in the supply chain, the company says, is certified to exceed the highest environmental standards. Where no certification exists, PACT uses social expectations as its benchmark (and not the expectations of a guy who clubs seals for sport). Packaging for shipping bags is compostable and encloses another bag, made from cloth scraps and reusable.
The company eschews filler, plastic and big cardboard boxes.

"We looked at underwear through the lens of 360º design," says Jeff Denby, PACT Chief Creative Officer and Co-Founder. "Having fuseproject as an equity partner in PACT illuminates the fundamental importance of design to the PACT brand. Our collaboration is key to generating what we believe are the most innovative ideas at the intersection of business, design and sustainability."

No matter whether you're dressed black-tie or for the gym, if your, ah, foundation garments are showing, you look a mess. Of course, you could be going for that look. In that case, skip this post.

But for those women who want their lingerie to match their skin tone and therefore be invisible under clothing, particularly under the white clothes that dominate summer outfits, there's MySkins. This line comes in 20 shades, about 17 more than the traditional black, white, and "nude" (which only works if your skin is that beige-y tone) colors found in stores.

The line features bras ($48) and panties ($12) in three styles each. It's a short list, but my guess is that if the line takes off, it will add more styles. If you're not sure what color is for you, request a free Color Match Card.

La Perla has come through with one of the finest holiday collections we've seen in years.

Above, you see a delicious pile of some of the items from the Holiday Song Collection:

• a scalloped lace pushup bra for $289
• a stretch lace panty with "flirty scalloped hem" for $168
• a silk lace-up slip with lace detail and adjustable straps for $489

Each of the items, along with the rest of the Holiday Song Collection in tasteful, lovely colors, is available for purchase from their website, LaPerlaUSA.com, or click here to locate a store near you. All pieces are displayed in artful little heaps, as above.

At the Victoria's Secret fashion show in Miami on Friday, some very special things were worn by some very special women in some very special places.

I'm talking about Adriana Lima in a $5 million Black Diamond Fantasy Miracle Bra with white and black diamonds and rubies, and Heidi Klum in a sexy red bra and panty set laced together with strands of diamonds and adorned with giant red sequined wings.

As you can see, it was a glamorous show flanked with silver palm trees and many of the most beautiful women in the world. There were 68 outfits in total, each with its own spectacular theme. See our ten favorites in the gallery here.

The Victoria's Secret fashion show will be on CBS on December 3rd.

[via StyleList.com/blog]

As any sophisticate knows, every layer of what you're wearing contributes to how you feel. Many people love the comfort of a cashmere sweater or a silk camisole, and many people also like to have a secret under their clothes.

Wearing an unusually fancy or sexy article of underwear will instantly give you a confidence boost. All day long, you'll smile as you remember what nobody knows you're wearing. And you don't have to pay La Perla prices to get this feeling (though if you can, you should; La Perla is exquisite).

One great source for sexy underthings at a bargain price? H&M. H&M has underwear for men and women. The materials may be cheaper, but the styles are lovely, and mostly under $10. Keep an eye on their sleepwear, as well; occasionally a sweet-dream-inducing nightie makes it to the rack for a guilt-free price.

It's just another easy way to make life more lux for cheap or free.

American men have been able to buy Armani undies since this past January and now women will soon be able to also: Armani has finally put together a line of women's intimates apparel for the United States. Launched today, the new line is divided into 4 subcategories (Gardenia, Tulipano, Camelia, and Lila) and is aimed to "satisfy the specific needs of the American woman" by addressing comfort, fit, quality, functionality, and (of course) great design. Look for the new line at the Georgio Armani showrooms in New York and expect prices to start somewhere between $12-$50.

Abercrombie & Fitch, the company that has embraced porn as an advertising tool, is now employing that tack to launch a new faux-person and chain of retail stores. In the footsteps of Aunt Jemima and Betty Crocker comes Gilly Hicks, apparently an Australian supermodel with a penchant for the beach and an allergy to clothing above her waist.

Gilly Hicks Sydney (as in Australia, although there is no Gilly Hicks store there) is the name of A&F's new line of stores offering undergarments, in direct competition with Victoria's Secret. Ironically, at one time both A&F and Victoria's Secret were owned by Limited Brands.

The company is launching this chain with its trademark soft porn marketing, this time by offering a spicy video of underwear-challenged models on its web site. Viewers must be 18, as proven by their entry of a valid birth date. Of course, if a young'n was to lie about his/her age, he would have no problem accessing the video, but no teenage would lie about his age to see half-naked models frolic in the surf, would he? I'm sure Abercrombie & Fitch hopes so not.

Generally speaking, spending more on a bra means getting more in the way of comfort, support, and all that other good stuff -- but not in this case. This is a bra made of solid gold and diamonds, and although I'm sure it gets good scores in the support department (ouch) I'm thinking comfort and versatility probably not so much. It's priced at $108,600, but only $58,600 of that is for gold and diamonds -- all that intricate design and diamond handiwork racked up a $50,000 labor bill. Was it really worth the effort?

It is pretty, but I think I'd rather have a bra made of diamonds than gold. Maybe whoever ended up with that gold swimsuit should buy it!