Anyone who claims that timepieces are merely for telling the time simply hasn't worn enough nice watches. Even before watches were able to measure the time in a halfway decent manner they were made out of precious materials and dutifully decorated. It seems that the timepiece and luxury have been cooperating since the very beginning. It was not until the 20th century that the watch became mainstream through mass production - and even modest wage earners could afford one. Rather than destroy the elite status of having a watch, all this did was strengthen the high-end watch market as timepieces at this level needed to try even harder to separate themselves from their distant, more affordable cousins.
Writing about very expensive timepieces and the world that conceives them has been an interesting journey for me as one with no elite upbringing or sense of entitlement to the "nicest things life has to offer." This have given me a unique perspective on wearing luxury watches and the people that consume them.