Last time we checked out 1800 Tequila, Michael Imperioli was promoting the brand, projecting an air of urbane cool. Imperioli still represents the brand but the video above shows that the tequila gets around, making an appearance in Twista's video for The Heat, featuring Raekwon.The super-premium tequila is pure, 100% blue agave tequila grown on family-owned ranches and bottled in Jalisco, Mexico. Each bottle of 1800® Tequila is double-distilled and matured in French and American oak barrels and bottled with a stopper that doubles as a shot glass.
The brand also just announced a marketing agreement with the New York Knicks (following fast on the heels of Stoli's deal with the Nets). The NY Times reports that the deal includes signs at courtside and on the scoreboard as well as a number of promotional activities.