trendspotting

Luxury Trends for 2011: The Latest From The Luxury Institute

The Luxury Institute conducts independent research with wealthy consumers about their behaviors and attitudes on customer experience best practices. Their white papers on luxury trends and consumer attitude change emerge consistently throughout the year. The most recent was published on October 10, 2011, on emerging luxury trends for 2011..

The Institute states, " As the luxury industry enters the last quarter of 2010 and prepares for 2011, executives are grateful for what could have been a worse year considering the state of the world's economy. The truly global top-tier luxury brands are surging in China, while holding their own in the US, Japan, and Europe. Leading public companies have done much better than privately-owned brands by using their heritage, innovation, and resources to gain market share. Many family-owned European brands, rich with history but lacking innovation, have suffered and are desperately looking for capital. Overall, the industry has seen tepid growth; this trend is likely to continue for the next three years unless some unforeseen, and highly unlikely, positive event occurs and saves the global economy."

Tags: IPad, ipads, Jean-Noel Kapferer, luxury brand management, luxury brands and e-commerce, Luxury Institute, Luxury Institute 2011 Trends, Luxury Institute LCRMA Association, luxury trends, trends, trendspotting, Zappos

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Tequila is the New Wine?

by Deidre Woollard (RSS feed) —

Filed under: Spirits, Wine

Earlier this week I came across the "80 things to watch in 2008" list from advertising agency JWT. It's is an interesting take on what might be hot next year. Some of the things make easy sense like actress Keira Knightley who is currently on the big screen in "Atonement," Beijing in 2008 (the upcoming Olympics will be held there), and various things eco (eco-fatigue, blue as the new green, green weddings and carbon tax) all made the list. For luxspotters, there are a couple interesting notes such as the rise of hot fashion names Phillip Lim and Vena Cava, the humbling of the hedge fund manager and skiing in unique spots like Kashmir, Japan and Greenland. As someone who follows the wine and spirits world I was struck by number 69 on the list: tequila is the new wine. It's an ambitious statement but I'm not sure I buy it. First of all, tequila production has grown but it is in no way poised to take wine which is produced all around the world. And while people are starting to have an increased appreciation for handcrafted and artisanal tequilas, it's nothing even close to the world of wine connoisseurship. Now, tequila is the new vodka, and that I'll believe.

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Tags: tequila, trends, trendspotting, vodka, wine