travel retail

Glenfiddich Crystal Stag part of Million-Pound Marketing Campaign

Filed under: Spirits

One of the top selling single malts in the world, Glenfiddich is in the midst of a million-pound re-branding campaign that centers around the crystal stag sculpture you see here.

Crafted by Chris Blade and Katya Filmus at the National Glass Centre at the University of Sunderland in England, each sculpture is made by the cire perdue method from 50 kilograms of 24% lead crystal glass that replicates the deer's head which forms the Glenfiddich emblem. It sits atop a gondola display with the distillery's core range of single malt expressions arranged in a spiral point-of-sale.

Following similar displays erected at London Heathrow and Frankfurt airports, the third in the series was recently unveiled in Dubai, with a total of 21 examples set for proliferation at travel retail locations around the world. Follow the link to view the sculpture in the making.

Tags: crystal, dubai, duty free, glenfiddich, national glass centre, stag, sunderland, travel retail, university of sunderland, whiskey, whisky

Louis Vuitton to Open its First Travel Retail Store at South Korea's Incheon International Airport

by Noah Joseph (RSS feed) —

Filed under: Luxury Shopping

Louis Vuitton has received a number of inquiries encouraging them to open a travel retail outlet, but the French luxury brand has rejected each and every one of them. Until now, that is, as incoming reports state that the iconic marque will open its first airport location at Korea's Incheon International Airport in the second half of 2011.

The decision to green-light the landmark location was reportedly made after LVMH chairman Bernard Arnault personally visiting Incheon to see its signature Airstar Avenue duty-free mall. The South Korean market remains a vital one for Louis Vuitton, which continues to out-sell rivals such as Gucci and Coach in the northeast Asian country. The store at Incheon is expected to attract travelers with an appetite for luxury from Japan, Singapore, Hong Kong and mainland China as well.

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Tags: airstar avenue, duty free, incheon, incheon airport, incheon international airport, koea, korea, louis vuitton, lvmh, seoul, south korea, travel retail

Courvoisier Packs a Punch with Heathrow Bar

by Noah Joseph (RSS feed) —

Filed under: Spirits

Most consumers of cognac probably enjoy theirs neat and straight, but Courvoisier would like you to think about using it for mixed drinks. To that end, the French company is launching the Courvoisier Spirit of Punch initiative.

The centerpiece of the push will be a dedicated bar at Terminal 3 of London's Heathrow Airport, where parent company Beam Global Spirits & Wine expects as many as 5,000 passengers will stop by to sample its Spiced Orchard Punch – made with Courvoisier Exclusif fine champagne cognac – before it closes shop after just a couple of weeks.

Other initiatives in the Spirit of Punch will include displaying a giant punch-bowl good for 6,000 people and seminars on the history of punch.

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Tags: cognac, courvoisier, courvoisier exclusif, heathrow, london heathrow, punch, spirit of punch, travel retail