toy watch

Toywatch watches are pretty popular, especially since Oprah endorsed them a while ago. I have to say that I'd like to see Oprah maybe get a lesson in watch appreciation so that she can at least recommend different types of watches. Right now she seems partial to flamboyantly colored plastic timepieces (as she also endorsed Tok watches). Now, aside from that Toywatch watches have a lot to offer. You get that Rolex Submariner style look, in a bunch of fanciful colors, in light weight plastic and with a quartz movement. The style is nice actually, and I like the idea behind the brand. I am concerned though that for almost two hundred dollars you are overpaying for a watch that is plastic and has a very basic and inexpensive movement. So what you are paying for is a fashion statement and to be part of a growing club of celebrities that have been known to wear the watches.

Michelle Obama is an ad hoc celebrity of course, and she has been recently seen with her family wearing a purple Toywatch in Paris, France. The specific model is the Neon Plasteramic Ultra Violet watch. A 38mm wide plastic timepiece that ironically reads "Professional" on the dial. This watch collection is available in a variety of colors and is certainly a bold statement, with an equally bold price. If you like it, you'll be among a long list of other people who do. Just be careful with it as the watch is plastic - just like a toy. Michelle Obama has been seen wearing other watches as well, such as a Cartier for her official White House portrait.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Enjoying distribution through luxury retailers such a Neiman Marcus, Barney's, and Saks Fifth Avenue, ToyWatch is a designer hit from Italy. The brand takes inspiration from popular timepieces and playfully recreates them with an inexpensive and appealing result. Call this the recessionista dream collection. Prices are mostly under $200 for what I would consider a very unique collection.

On Tuesday January 20th, 2009 (this day only), the Gilt Groupe is having a sale on ToyWatch watches where prices are reportedly, "dramatically reduced." This comes as a good sign, during hard times. Despite the reasonable prices, ToyWatch has an impressive list of "Famous Wrists" that includes celebrities happy with their ToyWatch timepieces. You'll have to register with Gilt to take part in the sale, but it quick and free, and you need to click on the invitation link below. Despite their colorful looks, ToyWatch makes watches for men and women alike with their lightweight, plastic construction.

Gilt.com Registration Invitation Link Here.

Ariel Adams publishes the watch review site aBlogtoRead.com.

Heathrow Airport's much awaited Terminal 5 is opening later this month and to celebrate the occasion, several designers have created limited edition watches. Armani is debuting an an Emporio Armani Gentleman's stainless steel watch and two Emporio Armani ladies watches along with designs from Burberry Endurance, Michael Kors, Breil, Sekonda, Toy Watch and Casio G-shock. The designs will be sold at the terminal's World Duty Free store.

Like the Ike watch I wrote about previously, the Toy Watch is a light watch for summer. Designed in Italy, the Toy Watch has a splurgy designer look. This watch is from their Rock Candy line, their newest collection. The watches feature colored stones on the bezel with a strap in a coordinating color. The red version shown here is $275.