tommy bahama

If you're going to be visiting Yankee Stadium, be sure and check out the new Tommy Bahama Bar just inside Gate Six.

The Tommy Bahama Bar is located in the perfect place for meeting friends -- Gate 6 is the first gate you see when you get off the subway. Better still? They serve delicious drinks made with Tommy Bahama Rum!

Tommy Bahama Rum has been gaining momentum since its release in 2007, especially at the Tommy Bahama Cafes around the world. The rum is handcrafted in Barbados by R.L. Seale, a family owned and operated distillery with four generations of experience. The rum incorporates all natural ingredients -- blackstrap molasses, coral-filtered water, and yeast, and is fermented in small batches. The White Sand version is aged for two years in oak, and then the color is filtered out. The Golden Sun, amber-colored Tommy Bahama rum gets its color from three years of aging in oak. Tommy Bahama Rum is being distributed by Sidney Frank -- the same company who brought you Grey Goose and Jagermeister.

Marrying a sexy, high quality rum with a lifestyle brand like Tommy Bahama is a brilliant move. When you think Tommy Bahama, you think tropical, and what goes in tropical drinks? Rum.

I spoke briefly with Tommy Bahama CEO Terry Pillow about the collaboration and the new bar at Yankee Stadium. Click through the gallery to read the interview and see more of the new Tommy Bahama Bar!

Check out our brother site Gadling for exclusive photos of the new Yankee Stadium.

Yankee Stadium has a wide variety of places to eat but there are also places to drink. Lifestyle brand Tommy Bahama has created the Tommy Bahama's Bar which overlooks the Great Hall that serves as the main entrance and a meeting place for fans. Yankee Stadium ticket-takers will be wear blue polo shirts or half-zip pullover sweatshirts with the New York Yankees insignia on the left chest and the Tommy Bahama marlin on the left sleeve. Select Tommy Bahama merchandise will also be sold at Yankee Stadium. The bar also serves drinks using the Tommy Bahama Rum making it a nice tie-in for the brand even if rum isn't the usual baseball drink of choice.

The Tommy Bahama bar is just one of the many branded areas in the stadium. For an interesting tour of the many sights to be seen check out this post from Retail Anarchy.

What spirit would the Tommy Bahama brand, famous for selling a relaxed island-style second-home chic, choose to brand with their name? Rum of course. This spring will see the introduction of two Tommy Bahama rums: Tommy Bahama White Sand and Tommy Bahama Golden Sun (otherwise known as the white one and the dark one). The rum is from Barbados and uses blackstrap molasses, water naturally filtered through coral stone and is fermented using a yeast imported from the wine-growing regions of South Africa. The rum is aged small batches in American white oak barrels. The white rum is aged for at least two years and the dark rum is a blend of rums aged a minimum of three years. The rum is easy to spot since it features the Tommy Bahama logo and palm trees. Often rum is packaged in less sophisticated bottle shapes, the look of this one is pleasingly modern.