Italian Winemakers Angry Over Paris in a Can
Filed under: Wine
Paris Hilton is in trouble again but this time, I can't really say is is her fault. The Sunday Times reports that winemakers of northern Italy are fighting to defend against what they say are two threats to their industry, one from Hungary and one from Paris Hilton. The battle with Hungary is over the term "Tokai" which the European granted Hungary exclusive rights to use to describe sweet wine made in the Tokaj region of Hungary. Italians say that wine makers in Friuli-Venezia Giulia have been using the term tocai for centuries. The terms "Tokai, Tokaj or Tocai" are all protected under the same umbrella. The Italian Tokai, is a very different wine from the Hungarian wine, it is light and slightly tart.The Paris Hilton scuffle has to do with her promotion of Rich Prosecco, she's actually been promoting the fizzy drink in a can since 2006 but the recent ad campaign showing her wearing only gold paint has focused new attention to the drink and its name. Italians are angered that the drink, which is not being marketed in Italy, is being called prosecco which generally refers to the Italian sparkling wine made of grapes grown in Veneto, Valdobbiadene and Conegliano wine regions. The Rich Prosecco is, at least according to their website, made of these grapes, but putting the drink in a can and mixing it with fruit juice is considered sacrilege. Winemakers are considered that the Paris-powered beverage could give end up tarnishing the entire Prosecco range of Italian sparklers which are often considered another option to Champagne.
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