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Tiret Automatic Chronograph Titanium Watch For 2011

Filed under: Timepieces / Watches

Tiret of New York offers up a new version of their Automatic Chronograph Titanium watch model for 2011. The 47mm wide titanium watch has Tiret "Ts" all over it from the hands to the shapes on the bezel. The watch dial has been made more dynamic with a metal "frame" over the chronograph subdials and day/date windows. Tiret really likes using highly original parts - which is seen in elements such as the watch crown and hour hands. For urban types, this might make an interesting talking piece. Attached to the watch is a black leather (or is it reptile?) strap. Price for the new Tiret Automatic Chronograph Titanium watch is $7,490.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Custom Tiret Watch For Usher, With Usher

Filed under: Timepieces / Watches

Hip-hop musical artist Usher commissioned a special one of a kind watch from New York based jeweler and watch maker Tiret. The Usher watch has an oblong oval shaped case (in an undisclosed material that is likely gold) with a diamond designed portrait of Usher on the dial. Containing two Swiss ETA chronograph quartz movements, the watch technically can tell the time in two places. Given the lack of indicators the chronograph mechanisms are more or less worthless, but the point of this pieces is giving Usher the ability to look at himself as though he were made up of diamonds. How many people really get that privilege?

Using all natural stones, the watch has almost 10 carats of diamonds on it and 1106 stones all over the watch. Look at the size of the diamonds on the bezel! Diamonds include white as well as naturally yellow diamonds. Tiret says that the watch was recently featured in a diamond exhibit at the Natural History Museum in London - where other high-end diamond decorated watches were displayed. While not mechanically complex, the special Tired watch for Usher is an interesting look into the life of Usher, and at the types of products that Tiret makes. According to them, the brand only makes custom timepieces and jewelry at this time. Usher is said to have paid $250,000 for the bespoke timepiece.

Usher, a known owner of several watches, does not claim to be a serious watch enthusiast. He prefers the showiness of timepieces as well as the jewelry component. Actually, given many of the watches that Usher has, this Tiret is of the most showy. Usher seems to prefer more classic mechanical timepieces with a masculine edge to them. The box that Tired supplied the Usher watch in doubles as a humidor for 78 cigars and also has a motif of Usher's face on it.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Damon Dash Designs a Range Rover - With Diamonds

Filed under: Jewelry, Timepieces / Watches, Luxury Cars & Autos, Celebrity Design


Rap mogul Damon Dash's luxury timepiece and jewelry brand Tiret New York has turned its hand to automotive design with its latest creation, the Tiret Sport Coupe. Just unveiled at watch expo Baselworld in Switzerland, the luxurious 2-door SUV is based on the Range Rover Sport and features real diamond accents derived from Tiret's opulent oversized, bejeweled timepieces by designer Daniel Lazar.

Available by special order at an undisclosed but undoubtedly astronomical price, the car is available with custom watch dial displays derived from Tiret's diamond timepieces, as well as an elegant central clock. A wide variety of color combinations including two-tone schemes is available inside and out in addition to Nappa leather seating and fine wood trim. Exterior modifications include wider flared arches, LED lighting, 22-inch LSE alloy wheels and a full panoramic glass sunroof.

[via JustLuxe]

Debt-Ridden Michael Jackson Splurges On A Tiret Watch

Filed under: Timepieces / Watches, Celebrity Shopping

Imagine you are in financial trouble, in danger of losing your house, suffocating in debt. Now, would you try to trim expenses or spend over $87,000 on a new diamond watch. If you answered the latter then you have the same debt philosophy as Michael Jackson. The 3AM Girls have reported that Jackson, who is still living in the Middle East, trotted over to the Burj Al Arab in order to pick up a diamond laden Tiret watch. Tiret is the luxury watch company created by Damon Dash and the ultra-elite watches can cost up to $500,000. The watch has 800 diamonds and a gold face. Sounds like someone needs Oprah's debt diet.

Tiret Launches New Debonair Watch Models

Filed under: Timepieces / Watches


The latest watch from Tiret, the watch company founded by Damon Dash and Daniel Lazar, is the Debonair. Previous Tiret models were heavy on the diamonds and rounded shapes but Debonair is all about transparency and squared shapes. It has an Art-Deco-style case and there are two versions of the watch. The Debonair XL model is a skeleton watch which has a surface treatment that uses a black cold plasma coating with a hardness of more than 2000 Vickers. The movement is an ETA calibre A07.161 with 24 jewels. It has a power reserve of 48 hours. After the jump, a picture of the other Debonair model.

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