Skip to Content

tina knowles

Beyonce Launches Lorraine Schwartz "2BHappy Collection" at Lavo

Filed under: Jewelry, Events

beyonce knowlesOn occasion, we've all felt beaten down by a demanding business trip. But, believe it or not, one low travel moment inspired a sparkling new line of jewelry from designer-to-the-stars Lorraine Schwartz. "I was out of the country one day, working really hard," Schwartz recently told Luxist. "I was bitching . . . and all of a sudden, I thought, 'Lorraine, you need to be happy!'"

The epiphany sparked a line of jewelry crafted with diamonds. The bracelet is made of back-to-back capital Bs, "2Be" or "To Be"; a happy face, "Happy"; and a repeat of the Bs, or "To Be Happy to Be," explained Schwartz.

The designer's friend Beyoncé Knowles, known as Queen B to friends and family, was enamored of the double-B concept. "She's B-squared," said Schwartz. In fact, Monday, Knowles, right, hosted the launch of the new Schwartz line at Lavo, Manhattan's hottest new club, on East 58th Street off Madison.

"Lorraine is the most generous, wonderful, talented jewelry designers I know," designer Tina Knowles, Beyoncé's mother, told RSVIP on her way into the soiree. "She can come up with a concept and put it together . . . like that."

Featured Galleries

Aperion SLIMstage30 Speaker System
Fortis Spaceleader Volkswagen Design White Watch
Gustafsson & Sjogren Stockholm watches
Sensai Summer Skin Care and Makeup Must-Haves
Four Season Provence
Casa Noble Tequila
Turks & Caicos Style
Ulysse Nardin Lady Diver Watch New Colors
Vacheron Constantin Historiques Aronde 1954 Watch