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$300,000 "Day&Night" Watch Doesn't Tell the Time

One of the first releases in the DNA of Famous Legends collection by Romain Jerome was the Titanic DNA watch, featuring oxidized steel salvaged from the real Titanic. The collection is rapidly expanding with several different models now available featuring everything from rust to jewels, but perhaps one of the most noteworthy is the "Day&Night" watch. It doesn't tell the time, it just tells you whether it's day or night.

It may seem like a silly idea but it's really just a reflection of the times -- watches are less and less about actually telling the time (we all have cell phones and PDAs for that now) and more about style and luxury. The Day&Night watch sells for $300,000 and the first lot sold out in just 48 hours. Apparently there are a lot of people looking to know whether it's day or whether it's night -- from their watch.

Gallery: DNA of Famous Legends Collection

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Tags: day and night, day and night watch, day night watch, DayAndNight, DayAndNightWatch, daynight, daynight watch, DaynightWatch, romain jerome, RomainJerome, timepeice, timepeices, titanic, watch, watches

Mazda Limited Edition Chronograph Watch

by Rigel Celeste (RSS feed) —

Filed under: Timepieces / Watches, Luxury Cars & Autos

Mazda has done watches before, but not quite like this one. Working with German watch maker Sinn Spezialuhren Frankfurt, Mazda is releasing a limited edition watch chronograph that was specifically designed and created for Mazda. Many features of the watch were inspired by and can also be found on Mazda vehicles, such as the rounded square theme found in the air intake, tail lights, and door handles, and the silicon rubber watch band shares its design with the tires on the Mazda Hakaze. It will be available in Europe in mid-August of this summer for about $2000.

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Tags: auto, automobile, car, chronograph, mazda, sinn, Sinn Spezialuhren Frankfurt, SinnSpezialuhrenFrankfurt, time, timepeice, timepeices, timepiece, timepieces, watch, watches, wheel, wheels