the wine trials

The Wine Trials 2010 Presents Red & White Luxuries for Less than $15

Filed under: Wine

The expression "Cost is no object" goes both ways: sometimes your greatest desires can consume an entire trust fund, other times they can be fulfilled for a few quarters. Yet wen it comes to matters of literal taste -- the kind you judge with your palate -- your mouth knows what it likes, dollar signs be damned. And when it comes to wine, as anyone who has shopped in Paris for a bottle of red knows, one can find some startlingly delicious vintages at startlingly low prices.

Robin Goldstein's The Wine Trials 2010 helps you find divine deals on either side of the pond. The tome has 150 recommendations for wines under $15, all of which were chosen in blind taste tests. The fine print says the "results were compiled, analyzed, and reviewed by a team of scientists including statisticians, neuroscientists, and economists," but as with those dollar signs, your taste buds don't care about them, either -- the point is that you can indulge in rewarding varietals without wincing.

There were 450 wines, bruts, and champagnes tested, with winners emerging from Spain, Portugal, Argentina, France, Germany, and Washington state among others. Goldstein also includes a section called "The taste of money" examining the the principle that people believe a wine tastes better if they know it's expensive. And no, the picture doesn't lie: there are even three box wines included, if you are fearless about your frontiers.

We'll be honest: it's occasionally rewarding to remember that luxury doesn't need to cost a fortune. But that doesn't mean it shouldn't, so don't get any ideas...

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