A new watch show has just been organized and will debut in Geneva in January 2010. The name is The Geneva Watch Factory, or just "The Watch Factory." Yes, it is a cheesy name as far as I am concerned, but so are most names for exhibits such as this. The show will actually compete with SIHH as it will be held at the same time and in a nearby location in Geneva. The show will feature at least 20 "young brands." Part of the reason that these brands are interested in the new show is due to the massive size of Baselworld where it is easy to get lost among the other brands, as well as likely the expense to exhibit at Baselworld. Stay tuned for more information about the participating watch brands as we get closer to January.
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.