The Balevenie Searches For America's Great Artisans
Filed under: Spirits
This is pretty intriguing, whisky brand The Balvenie is launching the Balvenie Rare Craft Roadshow, a nationwide search for the craftsmen and artisans across America who maintain a dedication to the practice and preservation of traditional crafts. The Balvenie Ambassadors Andrew Weir and Nicholas Pollacchi will traverse the U.S. in a Morgan car visiting with artisans in a variety of fields and documenting every step in a Web series and eventual documentary film. In addition to being featured on a dedicated website and in a nationwide print campaign, craftspeople will also have a chance to be honored at special celebratory events. The journey is meant to tie in with The Balevenie's own commitment to craftsmanship. The Balvenie Rare Craft Roadshow will kick-off in March 2011. Follow along at The Balvenie Road Show website.
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