, the high-end 100% blue Agave tequila brand that takes it name from the year in which the spirit was first aged in wood, recently embarked on an ambitious and inspired campaign centered around around nine cutting-edge artists it considers to be "Essential." The Essential Artists and their artwork were featured as part of a national advertising campaign including print, billboard, internet, and radio; now each piece of artwork is featured on brilliant 1800 limited edition tequila bottles, available nationwide in stores or online here
Each artist is different, with work that could have been found spray painted on a city street, in the best art gallery, or both. These chosen artists are willing to follow their independent vision, and adapt it to a bottle of great tequila
. The nine artists are: Glenn Barr, one of Detroit's most celebrated and successful underground artists; San Francisco-based illustrator and designer Hannah Stouffer; Jorge Alderete, a pop illustrator, who uses trash culture, 50's science fiction films, wrestling and surf music imagery in his psychotronic illustrations, animations and comics; Josh Ellingson, whose work has been featured on everything from handheld games to custom vinyl toys.
Atlanta-based husband and wife design duo UrbanMedium; Artillery, whose hand-cut stencil designs feature candy-coated colors and an "almost Warhol-esque twist on banal imagery"; Jeremy Bacharach, whose work includes painting, drawing, photography, and digital media; Dosa Kim, whose art can be best described as "whimsical, dark and sometimes minimal"; and Chris Dean, whose "synthesis of offbeat imagery and stereoscopic process has brought the nostalgic of medium of lenticular pictures to a new level of artistry".
See the gallery to view their impressive bottles. 1800 is now on the search for the next essential artists, via an innovative interactive project taking place on their website
. Any aspiring artist or fan can upload their art on a custom 1800 bottle and join the competition to win $10,000 and be featured in a national advertising campaign, just like the original avant-garde nine. How come no one ever thought of this before?
The site allows fans to log in and in three simple steps join the competition and also spread the word through a custom artwork widget to embed on their own site. Connoisseurs can also view the gallery and vote on the thousands of submissions. Fans can upload up to five pieces of art until the contest ends in mid-December. Competition is sure to be fierce, and we can't wait to see the results.