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1800 Tequila introduces Select Silver... and The Man Cave

Filed under: Spirits

1800 Tequila Siler

Not too long ago it was rare to meet those who considered themselves connoisseurs of tequila -- a drink known more for body shots and the occasional blackout. However, with the recent openings of tequila-only bars on East Coast and West, The Age of Agave could be upon us.

Enter 1800 Select Silver, a partially aged and double-distilled firewater that is the only 100-proof silver tequila in the world. Smooth on the way in, it fills the taste buds with fruit-tinged agave flavor before a soft finish. In fact, being easy to imbibe and 25 percent stronger than other silvers, in the wrong hands it could be too good -- it is, after all, still tequila.

It is also the world's only tequila to come with a ManCave. Until August 15, you can throw your name in the sombrero at www.1800tequila.com/mancave, and get a shot at winning $10,000 to create the ultimate hangout spot. Even though it's called a cave for men, we've met more than a few women hale enough to send us packing when the tequila flowed, so anyone should feel free to enter. And if you win, don't be surprised if we ask to come over...

[Source: 1800]

901 Silver Tequila, Founded by Justin Timberlake

Filed under: Spirits, Celebrity Design

901 SilverEarlier this year my colleague Deirdre Woollard reported that Justin Timberlake was launching a new brand of tequila dubbed 901 Silver.

The spirit is not trying to trade on his name however which does not appear on the bottle. Rather it's designed to appeal to connoisseurs looking for a fresh, modern take on tequila.

The ultra premium spirit is hand crafted in small batches using only 100% Blue Weber Agave. It's triple distilled for an ultra-smooth finish.

Timberlake and partners selected Tequilera Newton in the heart of Jalisco, Mexico to produce 901 after visiting more than 10 distilleries. Newton brings over three generations of craftsmanship and more than 60 years of experience.

Packaged in a distinctive multi-faceted bottle, the name 901 refers to both the area code for Timberlake's hometown of Memphis as well as the magic moment when the night's activities begin.

901 is initially available for purchase in New York, Los Angeles, Las Vegas, and St. Louis.

DeLeon Tequila Dazzles With Beautiful Bottles

Filed under: Spirits


I haven't tasted this one yet but if we are judging books by their covers and tequilas by their bottles this one might be worth checking out. DeLeon Tequila is a premium tequila in a very sexy thick glass bottle with the logo sandblasted on the front. The bottle is topped with an ornately wrought metal top, the master for which was hand-carved from a one-pound ball of sterling silver by rock 'n roll jewelry designer Bill Wall.

What's the story on what is inside? The brand says that DeLeon Tequila is produced in the highlands of Purisima del Rincon in a village named after the Immaculate Conception. The story is that a family has tended a distillery and grown agave in the soil of a mountainous region higher than 7,500 feet above sea level. They say that agave cultivated at this altitude is sweeter, with more honey, citrus, and floral notes. The water comes from two natural spring wells that exclusively serve the family's private distillery. And that's all the detail we're getting, no info on aging, barrels or the distilling process seems to be available. Currently in selected markets including New York, Las Vegas and Miami you can find a Diamante (silver) version for $129.99 and a Reposado for $142.99. The Extra Anejo is set to launch this fall.

Personalized Corzo Tequila Bottles for Father's Day

Filed under: Spirits


In time for Father's Day, Corzo Tequila is offering personalized labels for their award winning bottles. The luxurious spirit is double aged and triple distilled, made with what's billed as twice the agave of other tequilas. The personalized labels, made of pure metal, can accommodate up to three lines of text, and best of all, they're free. They can be ordered exclusively online at www.corzo.com/labels/. Once ordered, the custom label is delivered to your door free of charge in approximately 4-6 days. The metal labels are made to fit all of Corzo's hand-bottled varieties: the classic Silver, Reposado (double aged in small white oak barrels) and full-bodied Anejo.

Tres Generaciones Tequila Gets a New Bottle

Filed under: Spirits


Tres Generaciones tequila is made from 100% Blue Weber agave in Jalisco, Mexico. It's been around for awhile but it's now proud to have a new bottle design, with inspirations that cover everything from three medallions that represent the three family generations to the artisans rendition of beaten metal on the top of the bottle that represents traditional Mexican art and craftsmanship. The tequila itself is triple distilled and based on three generations of wisdom grown from running a family business, and it's said to be smooth and clean with a slightly spicy finish. The new bottle design is also clean and classic, and seems to perfectly showcase the three available flavors of Anejo, Plata, and Reposado.

Via acquire

William Grant's Spirits of Summer

Filed under: Spirits


When the weather finally warms up in these parts we look forward to sitting out in the garden with the sun, the birds, a good book and a tall cool drink. We recently had the chance to try some great new candidates for quaffing - three (relatively) recent entries and one true classic - courtesy of William Grant & Sons spirits. Reyka is the first and only vodka to be distilled and bottled in Iceland. The small-batch, hand-crafted, ultra-pure spirit is distilled in a copper still imported from Scotland using barley, wheat, and spring water filtered through 4,000 year-old lava rock. Milagro super premium tequila is crafted in small batches from estate-grown 100% blue agave hand-selected in the highlands of Jalisco, Mexico. Using traditional clay ovens, Milagro slow roasts the agave six times longer than most tequilas, and uses a triple distillation process that imparts exceptional smoothness.

Sailor Jerry Rum bears the signature of Norman "Sailor Jerry" Collins, the father of old-school tattooing. Distilled to 92 proof, it's a strong, spiced, smooth spirit. Made from Sailor Jerry's personal recipe, it's handcrafted from pure, rich dark molasses, blending Carribean-style rum with vanilla, caramel and various spices. And Lillet, an aperitif blended from 85% wine and 15% citrus liqueurs from France, was established way back in 1872. The wines are carefully selected in the Podensac area and citrus liqueurs are produced through the maceration of cold fruit peels in pure distilled spirits over several months. It's then aged in oak to acquire a soft, rich character. We're partial to the Blanc variety with its hints of honey, candied orange, lime, and mint.

Casa Noble Tequila Receives USDA Organic Certification

Filed under: Spirits



Hello Luxist community! I'm new to the team and looking forward to joining the conversation. There's probably more than you'd ever want to know about me here, but in short, I travel the world about a third of the time in search of what's cool, fascinating and fabulous. And the rest of the time ... well I do the same thing at home, either in New York City or in Litchfield County, CT.

So I will be toasting tonight with Casa Noble tequila, which just received USDA organic certification. It still doesn't quite qualify as health food, but Casa Noble's triple-distilled tequilas are made from the organically-grown slow roasted hearts of blue agave cactus, fermented without additives, and aged in French White Oak barrels. The Añejo rests two years in the barrels and it's smooth, woody and just a touch fruity. It retails for $59.95, and the beautifully designed purple decanter is an added bonus. In a nod to fine whiskey, Casa Noble also has started to offer a limited edition single barrel line. For this version, the Añejo rests for five years, and costs $129.95.

Note: Post corrected, see comments.

Justin Timberlake's Tequila

Filed under: Celebrity Shopping

What does Justin Timberlake have in common with Sammy Hagar and Vince Neil? No, not band breakups, tequila. Justin Timberlake, who already has a restaurant and a fashion line to his credit now also has a tequila named 901. The name comes from the area code for Memphis, Timberlake's hometown and is also meant to suggest the moment that evening slips into night.

The tequila will be sourced from Jalisco, Mexico and is expected to sell for $40. As Martini Groove uncovered the Tequila 901 website defaults to the AsomBroso tequila company which seems to be behind Timberlake's tequila. People reports that the liquor will hit store shelves in early May in New York, Los Angeles, Las Vegas and St. Louis.

Tanteo Tequilas

Filed under: Spirits

tanteo tequilaFlavored tequilas have been around for a couple of years but lately there seems to be a flowering of premium flavored brands. Tanteo Tequila offers three blanco tequilas infused with the flavors of Mexico that seem to be a natural fit for tequila :Jalapeño, Chocolate and Tropical. Tanteo is a 100% Weber blue agave tequila with natural extracts of jalepeño, chocolate and tropical fruit.. Tanteo is distilled, infused and bottled in the historic town of Tequila, Mexico. The flavors are elaborately crafted: Tanteo Jalapeño uses four separate infusions of organic jalapeños, Tanteo Chocolate gets its rich flavor from roasted, malted and raw cocoa, and the Tanteo Tropical combines all-natural extracts of mango, pineapple and guanabana. The brand recently launched in New York City and sells for $45.

Gran Centenario Debuts World's 1st Hibiscus Tequila

Filed under: Spirits



Just in time for Valentine's Day, Gran Centenario is releasing a new ultra-premium, pink-tinged spirit - Gran Centenario Rosangel (above), the world's first hibiscus-infused tequila. Rosangel, like Gran Centenario's much-loved Reposado, is made of the "finest, sweetest, highest quality" 100% Highland blue agave, harvested after 10 to 12 years. The hearts of the agave are baked for up to 72 hours in traditional clay ovens to "guarantee that even the subtlest flavors of the agave remain". After the resulting spirit is fermented and distilled, it rests in new French Limousin white oak barrels for a minimum of 10 months.

The Reposado is then blended with a small amount of older tequila reserves for character and balance, after which it rests for two months in port barrels, which "imparts Rosangel's sunset pink hue and deepens the complexity of its flavor." Finally, the spirit is infused with the natural flavor of delicately sweet hibiscus flowers, a staple in Mexican culture and cuisine. The finished product has a complex, perfumed nose with ripe fruit and floral notes, plus hints of vanilla, while the palate holds flavors of dried fruits leading to a smooth, gentle finish.

1800 Tequila Ltd. Edition Essential Artists Series

Filed under: Spirits, Art


1800 Tequila, the high-end 100% blue Agave tequila brand that takes it name from the year in which the spirit was first aged in wood, recently embarked on an ambitious and inspired campaign centered around around nine cutting-edge artists it considers to be "Essential." The Essential Artists and their artwork were featured as part of a national advertising campaign including print, billboard, internet, and radio; now each piece of artwork is featured on brilliant 1800 limited edition tequila bottles, available nationwide in stores or online here.

Each artist is different, with work that could have been found spray painted on a city street, in the best art gallery, or both. These chosen artists are willing to follow their independent vision, and adapt it to a bottle of great tequila. The nine artists are: Glenn Barr, one of Detroit's most celebrated and successful underground artists; San Francisco-based illustrator and designer Hannah Stouffer; Jorge Alderete, a pop illustrator, who uses trash culture, 50's science fiction films, wrestling and surf music imagery in his psychotronic illustrations, animations and comics; Josh Ellingson, whose work has been featured on everything from handheld games to custom vinyl toys.

Atlanta-based husband and wife design duo UrbanMedium; Artillery, whose hand-cut stencil designs feature candy-coated colors and an "almost Warhol-esque twist on banal imagery"; Jeremy Bacharach, whose work includes painting, drawing, photography, and digital media; Dosa Kim, whose art can be best described as "whimsical, dark and sometimes minimal"; and Chris Dean, whose "synthesis of offbeat imagery and stereoscopic process has brought the nostalgic of medium of lenticular pictures to a new level of artistry".

See the gallery to view their impressive bottles. 1800 is now on the search for the next essential artists, via an innovative interactive project taking place on their website. Any aspiring artist or fan can upload their art on a custom 1800 bottle and join the competition to win $10,000 and be featured in a national advertising campaign, just like the original avant-garde nine. How come no one ever thought of this before?

The site allows fans to log in and in three simple steps join the competition and also spread the word through a custom artwork widget to embed on their own site. Connoisseurs can also view the gallery and vote on the thousands of submissions. Fans can upload up to five pieces of art until the contest ends in mid-December. Competition is sure to be fierce, and we can't wait to see the results.

Ocho Vintage Single-Estate Tequila

Filed under: Spirits


Tequila Ocho, which just arrived here from Arandas in Jalisco, Mexico, bills itself as "the first ultra premium single estate tequila to be introduced into the U.S. market in vintages." Rather than the usual method of blending crops, the agave plants from which Ocho is made are sourced from single estates, i.e. individual plots of land with their own microclimates.

Because of the time it takes the agave to mature, each estate's fields cannot be replenished for almost ten years after a harvest, making each one unique and, according to Ocho, highly collectible. The agave is slowed cooked in stone ovens and undergoes open-air fermentation in wooden casks. Each bottle is numbered by hand and stamped with the estate name of each vintage. Ocho is available in Plata, Reposado, and Anejo (above) bottlings.

Maestro Dobel Diamond Tequila

Filed under: Spirits


Maestro Dobel, just launched this month, is the first ever diamond tequila. What does that mean? Apparently it means that it's incredibly clear, incredibly strong, and incredibly expensive. It's a blend of 3 different types of tequila, and in keeping with the diamond theme the creators of Maestro Dobel measure its superiority according to 4 C's: clarity, complexity, crispness, and craftsmanship.

Look for Maestro Dobel starting this month in select establishments in Los Angeles, Boston, Milwaukee and Atlanta with a suggested retail price of $74.99.

Siembra Azul's New Anejo Tequila

Filed under: Spirits

Siembra Azul, the small-batch, boutique tequila brand, is unveiling its highly anticipated aged Anejo.

This first batch of Siembra's Anejo has been aged for 18 months in barrels of virgin "medium toast" American white oak to give it richness and character.

Each subsequent bottling will vary in its maturing period depending on weather conditions impacting the quality of the year's agave crop.

Siembra Azul literally means "Blue Harvest." The super-premium spirit is double-distilled.

The company, which also makes a crisp, young Blanco and an elegant, gently aged Reposado all in similarly-designed modern bottles, grows its 100% blue agave during the winter months in the town of Arandas, in the Highlands of Jalisco, Mexico.

See the gallery for more.

Is Diddy Cheating On His Vodka With Tequila?

Filed under: Spirits, Celebrity Shopping

Endorsement deals are a great way for celebrities to make extra money. Increasingly they also seem to be getting the endorsers in trouble because deals usually come with a certain level of brand loyalty. The latest in the hot seat is P. Diddy who has a deal with Ciroc vodka. Several sources have reported that Diddy has been seen drinking the pricey 1800 tequila which my colleague Jared Paul Stern mentioned the other day. Usually this wouldn't be a huge issue but P. Diddy has received $100 million to be the brand builder for Ciroc. Eurweb reports that he has issued a press release saying that he's given up "champagne and tequila" and that his PR folks say that the reports of his tequila swilling are false. The NY Post reported just a couple of weeks ago that he was seen drinking Malibu rum and pineapple cocktails, which he also denied.

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