Tommy Hilfiger Launches Tommy TV
Filed under: Apparel
The world of online television takes a fashionable turn with the launch of Tommy TV, the new online television station launched by Tommy Hilfiger and Sony BMG. The channel is an online evolution of the Hilfiger Sessions music series which features high profile artists playing with new and upcoming talent in intimate gigs in cities around the world. Tommy TV shows live recordings of The Hilfiger Sessions as well as artist interviews and backstage footage. Hilfiger Auditions will also showcase new artists offering a chance to upload your own music. As "Fred Gehring, chief executive office of Tommy Hilfiger Group sees it, music and fashion go hand in hand. The website won't sell Tommy Hilfiger clothing directly but it will link to the Hilfiger online store.
[via WWD]
