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La Sirena Cigar Launch Party in New York City

Filed under: Cigars



The world just got a new cigar! I've been waiting for this launch for months, having first heard about it last winter. And, if ever there was an open secret in the cigar industry, this was it. The La Sirena line of cigars, manufactured at Don Pepin Garcia's My Father Cigars factory and distributed by Miami Cigar & Company, is the latest bold and powerful Nicaraguan stick to take a place on tobacconists' shelves. It is unmistakably a Pepin creation, with rich flavors and the sort of kick that inveterate cigar smokers are bound to appreciate.

La Sirena was launched at a dinner in its honor held last week at De La Concha in Manhattan. "Full house" was redefined, as customers packed themselves into the Sixth Avenue retail establishment ... while more than a dozen others made it no further than the waiting list. Even with Cigar Aficionado's Big Smoke going on at the same time, the presence of Nestor Miranda, Janny Garcia and Arielle Ditkowich demonstrates the excitement that had built around this product. And, Pete Johnson of Tatuaje Cigars stopped by to offer his regards (and announce with De La Concha General Manager Ron Melendi that the store would begin carrying Johnson's Tatuaje cigars).





[photos by Steve Zak Photography]

Six Cigar Celebs Tease Their Secrets for IPCPR

Filed under: Cigars

The International Premium Cigar & Pipe Retailers annual show is right around the corner, and you can expect some new product to be unveiled in New Orleans, this year, as usual. The plans for the year run the spectrum. EO Brands unveiled its new cigar labels, the first visible change following the company's merger with Rocky Patel, and Drew Estate will reveal that it has something big coming out this year. But, why listen to me talk about it? I've had the chance to catch up with a number of cigar industry personalities recently. So, watch the videos below to hear it straight from the source.

Drew Estate

There's always something interesting brewing at the Drew Estate factory in Esteli, Nicaragua, and this summer is no different. Marvin Samel, co-founder of the company, hints that something interesting is coming his year.


Smoking My Father: Pepin Garcia's Cigars from Seed to Ash

Filed under: Cigars, Luxury Travel & Hotels, Video

pepin garcia cigars
Even with a full, detailed tour of everything from leaf to ash, much of what occurs in Jose "Pepin" Garcia's My Father Cigars operation will remain a mystery. Of course, you'll never master the details involved in farming the tobacco (unless you're in that business already) ... and have a willingness to guide oxen through the fields in lieu of heavy machinery. As you walk through nearly every building in every room in the factory, you will still be constrained by the act that key details are hidden, even if in plain sight. Watch every step in the process used to manufacture My Father, 601, Tatuaje and several other cigar lines, and you'll never have a chance to appreciate the operation as a whole ... and there's a good reason for this.

The creation of any premium cigar always involves a dose of "secret sauce," and Pepin's business is no different. From the farm to the factory, only four people in My Father Cigars know exactly what goes into each stick. Trade secrets are portable, and this knowledge is maintained only by those who have both proven themselves worthy and have a clear business need for the information.

Yet, even if you won't be able to replicate in your basement what Pepin has created, it's still a fascinating process to watch. From La Finca Estrella to the nearby factory and out the door, Pepin's cigar business is a local affair, involving mostly the staff from Esteli, Nicaragua.



Tatuaje Limited Edition Follows in the Footsteps of Wine

Filed under: Cigars


I met with Pete Johnson, the man behind the Tatuaje cigar line, after he and I met at Jose "Pepin" Garcia's cigar factory in Esteli, Nicaragua. His right arm, sleeved with ink, made Pete easy to pick out of a crowd. Since Tatuajes are among my favorites when I'm away from home, I was excited to learn what's on tap for 2010. Unsurprisingly, Pete has something in mind that's a bit different form the norm in the cigar industry.

Tobacco manufacturers strive for consistency above all else. They want the cigar you smoke next year to taste like the one you're smoking today. This is a sentiment I've heard from Pepin's operation and across the cigar industry. And, this makes sense. If you manufactured a high-quality product of any kind and sought repeat business, wouldn't you strive for consistency?

Seven His and Hers Recommendations for Valentine's Day: A Box of Chocolates and a Box of Cigars

Filed under: Cigars, Dining

Of course, you don't have to stick to the gender stereotypes on this one. Men do enjoy chocolate, and I've met more than a handful of ladies who are happy to cut and light a double corona. So, feel free to mix and match as you see fit. You'll have all the tools you'll need to make the best choices, thanks to chocolate and cigar recommendations from Vin Lee, CEO of the Beverly Hills Cigar Club.

Some of the selections aren't surprising, according to Lee. "Obvious choices are the fine selections from Godiva, Lindt and Ghiradelli, but we thought we'd suggest some exotic chocolate indulgences you might not be aware of." He continues, "Chocolatiers can now be reached from anywhere around the globe. Our advisers did an exhaustive search, and the choices prove it was well worth it."

Let's start with eight chocolate recommendations that are sure to make your evening fantastic.

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