Sirène Collection Brings Swimwear Boutique Online
Filed under: Apparel
With summer finally upon us, Sirène brings the swimwear boutique into the 21st-century with its online collection. Created by Nell Love, a willowy blond with a plethora of seaside lounging experience herself, Sirène presents a curated swimwear inventory from up-and-coming as well as coveted designers, such as Camilla & Marc, Salt Swimwear and Ondademar. The result is a diverse collection, both in terms of designs and materials, that should satisfy any woman who balks at the annual ritual of finding a new suit. From Mara Hoffman's bold, Rio-ready bikinis to Lisa Marie Fernandez's neoprene 80s homages, Sirène offers a look for your bathing ambitions, whatever they may be. There's also a line of handmade, Moroccan beach bags and kaftans by Camilla, true statement pieces with their psychedelic prints.
Nell, who had previously revamped Steven Alan's e-commerce presence, adds a welcome bit of her own personality to the site with a certain element of tough sizing love. Each piece comes with a custom blurb on its fit, which could include a warning about side coverage, a notice of low-slung bottoms or a heads-up to order a size down. Essential information when ordering online.
And for those last-minute island jaunts, Sirène will deliver straight to your destination, so your swimwear is there before you are.

rom blue sky to lush green vegetation, punctuated by a smattering of kayaks that made the panorama look like the scene of a brief paint gun fight. On the rocky beachhead, the afternoon produced a lithe parade of string bikinis, tankinis, and bandinis (sadly, no monokinis). Nearly all of the males wore board shorts of various lengths and tattoos of questionable taste as they reposed on tattered blankets and pulled lotion from beat-up backpacks. The stylish exception shone like a beacon of smartness: my two boys and me in matching Jim & Jam Vilebrequin swimtrunks (those ain't no cute models in the pix, these are our family photos...Brooks & Sebastion with yours truly). If the day were a
If you own a bespoke suit, a tailored shirt, or custom cufflinks, this is your bathing suit. I mean, why on earth would you wear cut-off denims shorts to anything other than a costume party, Daisy Duke convention, or a spontaneous dip outside the 


All the holiday madness and rushing around may have you thinking ahead to your next vacation. If you're looking to spoil yourself (or a fabulous gal you know) with a holiday gift that goes well with a plane ticket to somewhere sunny, Brette Sandler's swimwear collection may be just what you need.
Zimmermann is a line of swimwear that's been around for ages in Australia, but they are slowly but surely cracking America with their wild and inventive designs. Known for eclectic prints and creative, haphazard shapes, Zimmermann suits are made from soft, forgiving (and flattering) materials in eye-catching colors. 
Lisa Curran
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