Too much Swarovski
is never enough, especially during the holidays, when we all want sparkle. And during the holidays in New York City, the most popular sparkle can be found at Rockefeller Center
, where each year gaggles of locals as well as tourists stop by to view the Christmas tree, which has been topped by a Swarovski star each year since 2004.
This year's star is 9½ feet in diameter, 1½ feet in depth, weighs a whopping 550 pounds, and comprises 25,000 crystals with 1,000,000 facets. The star is high-tech and low-cost (energy-wise): It has enhancements such as a new cutting-edge computerized lighting system and energy-efficient LED bulbs. The star's 12 rays are outfitted with 720 bulbs on 3,000 feet of wire to create a twinkling effect through customized light sequencing programmed by a complex computer system.
Rockefeller Center officially began the Tree Lighting Ceremony in 1933, when a Christmas tree was erected in front of the then-RCA Building and covered with 700 lights. This is the first year, however, that the Swarovski star will feature dynamic light movement. A team of nine artisans and engineers spent three months (1,200 hours) installing, programming, and testing the star to ensure the effects would withstand the challenging winter weather conditions 76 feet above Rockefeller Center.
A replica of the Swarovski Star will be on display in Rockefeller Center to allow visitors to get a closer view of the detailing and craftsmanship. Swarovski is even offering a selection of star-themed holiday jewelry and ornaments on sale at the Swarovski holiday kiosk at Rockefeller Center, at Swarovski boutiques nationwide, and online
. The 77th Rockefeller Center Tree Lighting Ceremony
will be held on Wednesday, December 2, from 7-9 p.m. The ceremony will be televised live, locally on WNBC-TV from 7-8 p.m. and nationally on NBC from 8-9 p.m. Spectators can view the lighted tree each day from 5:30 a.m. - 11:30 p.m.; all day (24 hours) on Christmas Day; and from 5:30 a.m. - 9 p.m. on New Year's Eve. The last day to view the tree is January 7, 2010.Sources: LuxuryLaunches.com and PR Newswire