Filed under: Luxury Cars & Autos
Audi today announced that Grammy-winning saxophonist Kenny G will make an appearance in the company's 60-second spot during Super Bowl XLV. The ad will feature an adventurous prison escape scene that culminates with a cameo by Kenny G as the luxury prison "Riot Suppressor."
The gGrman automaker launched an online teaser video on youtube featuring an adventurous prison escape scene that shows the storyline of the ad. The prison is one for white-collar criminals, and obvious "prisoners" of "old" luxury notions.
This video and ad comes on the heels of an ad launched by Audi that pays homage to the children's book "Goodnight Moon," and tries to contrast Audi (defined by the company as "progressive" luxury against "old" luxury like Mercedes-Benz and BMW.
Audi also kicks off Super Bowl® week online with multiple social media elements that allow fans to join the movement to re-define luxury. Starting today, fans can visit Facebook at audi.us/EstateSale and Twitter at http://audi.us/ProgressIs to RSVP to Audi's two social media contests aimed at saying goodbye to old luxury and hello to Progressive Luxury.