Think bling is over? Don't tell that to the Pittsburgh Steelers. The rings celebrating their record-setting sixth Super Bowl title are covered in diamonds. The rings created by Jostens have 63 round brilliant-cut diamonds totaling 3.61 carats. The six round brilliant-cut diamonds on the top of the ring celebrate the six victories; the previous year's Steelers Super Bowl rings featured five oval diamonds. The Super Bowl XLIII logo is done on a field of green enamel and six Lombardi Trophies are shown on the side of the ring. Each ring is cast in 14K gold and personalized for the owner. The cost of the rings and the appraisal value haven't been released.

This Sunday is the Super Bowl and as we gather in pubs, bars and t.v. rooms many will be keeping a sharp eye on their bets. Whether you participate in an office pool or put money down with a local bookie it isn't uncommon to wager big bucks on the end-season game. More than 200 million people worldwide are expected to bet up to $10 billion during this event. At the sports books in Vegas you can even expand your betting opportunities to the length of Jennifer Hudson's rendition of the Star Spangled Banner which is a new one to me. Here are other wild wagers to test out:

• Who wins the coin toss?
• Will it be heads or tails?
• Who completes the initial first-down?
• Which team/player will score first?
• Will either team score a two-point safety?
• Which songs will Bruce Springsteen sing at half-time?

These proposition or prop bets are available on every conceivable stat or happening on the field that day. Personally I'm a big fan of the Gatorade bet...lemon/lime, orange or fruit punch? Las Vegas sport books state that lemon/lime has a 3-to-1 chance of getting thrown over the coach's head.

Arizona Cardinals running back Edgerrin James is celebrating his trip to the Super Bowl in grand style. He picked up a new Lamborghini while in Florida this week. His rationale is that he always told himself if he got to the Super Bowl he would do something special and get something that not everyone else has. James played with the Colts for years and received a 2006 Colts Super Bowl ring as a thank you for his work for the team even though he didn't play in the game. Now that he is finally in the game, a white Lamborghini parked in front of the team's hotel in Tampa is his way of announcing his presence. The funny thing is that James doesn't much like to drive. He says he prefers to be in the passenger seat text messaging.

One silver lining of the recession might be the most affordable Super Bowl in recent years when it comes to getting tickets. Of course we can't lay this all at the economy's feet, when the Philadelphia Eagles were eliminated, the ticket prices for Super Bowl XLIII on February 1 in Tampa, Florida went down dramatically. There are more tickets than ever available through online brokers and other sites like eBay and Craigslist. The Pittsburgh Post-Gazette reports that its a great time to be a Steelers fan with average prices to see their team play hovering around the $2,500 mark, far below the Super Bowl 2008 mark of $3,536 and the lowest in recent years.

A recent check on popular ticket website stubhub.com showed tickets that range from around $1,650 for the cheapest seats to $127,788 for a luxury suite. The decline in corporate spending on these types of events combined with a less exciting pairing of the Arizona Cardinals and the Pittsburgh Steelers have meant that even with only a few days left thousands of tickets can still be found. And if you are a Steelers fan you may have lots of company, ticket brokers are reporting far more interest from Pittsburgh's fan base than from the Arizona Cardinals fans.

In a related story, the lack of corporate Super Bowl packages also means that private jet travel through Tampa's airport is expected to be less than it was in 2001, the last time Tampa hosted the Super Bowl.

We are getting closer to Super Bowl XLIII (February 1) and hotels and vacation rentals are gathering packages to tempt sports fans. With every seaside Super Bowl there are always a slew of yacht rentals available, none more aptly named for a week of carousing perhaps than the Hooter Patrol IV. The Hooter Patrol IV is a 100′ Hargrave Motoryacht which has a professional crew of four including a chef. The Super Bowl package is a week-long yacht charter that includes dockage on the "channel side" of Tampa Bay, use of the 39′ Midnight Express to explore Tampa Bay for daytime fishing and fun, a private dockside party aboard for up to 40 of your guests, limo service for up to 8 guests, and full time concierge service for the week.

The yacht has a flybridge sundeck complete with retractable sun roof, sun pads, wet bar, bbq and Jacuzzi tub and a full complement of electronic and audio visuals including flat panel TVs throughout, satellite, internet, cell phone and karaoke. The cost for the package is $100,000 and includes access to pre-game parties like the Bud Bowl, Taste of the NFL and Club 009 James Bond theme but no tickets to the game itself.

With people in the U.S. starting to spend less on travel and on entertainment the National Football League is seeking greener pastures when it comes to marketing the Super Bowl. Bloomberg reports that the NFL has made a big push to market corporate Super Bowl travel packages outside the U.S. The hope is that corporate clients in Canada, Japan, the U.S. and Mexico will be willing to travel to Tampa, Florida to see the game on February 1 and take part in the surrounding festivities. Packages run from around $4,600 to around $10,600 depending on tickets and parties.The NFL has a dedicated website to sell these packages and is competing against travel companies that also offer packaged sports events promotions. Of course the NFL has the upper hand when it comes to access to tickets, hotels and all the parties. The game is traditionally one of America's biggest celebrations but it remains to be seen if the rest of the world is ready to join our Super Bowl party.

Super Bowl partying doesn't have to be reserved for Super Bowl Sunday only -- why can't you start the fun a little early? High-rolling football lovers have been getting their party on since as early as this past Wednesday in all kinds of unique ways. Sunday might be the biggest day, but the days and week before it are the perfect excuse for golf outings, club openings, and even luxurious spa visits in preparation for a loud day of cheering.

The game itself on Sunday may be most comfortably watched from up in one of the University's party room suites, where you'll have plenty of flat screen LCD TVs for game viewing, private restrooms, a wet bar, and first class drinks and snacks ordered via video teleconferencing direct with the kitchen. And afterwards, if you're one of the first 500 to score a ticket (at $1000 each), you're sure to have a blast at the MVP Main Event at the Phoenix Art Museum.

The Super Bowl is fast approaching...do you have tickets? Or even plans? If you don't then you might be getting in a panic about now, but if you're a Sentient Jet member no worries: they've got an awesome Superbowl package complete with tickets and all the perks you could want. The package includes seats on the 50-yard line, a 4 night stay in a five-star hotel, a VIP entrance to the game (no long lines!), free access to The NFL Experience (games, entertainment, autograph sessions, etc), and a Super Bowl XLII gift bag. And if you want you can add even more to your trip, like dinner reservations, golf outings, spa treatments, etc. Sounds like a good time to me! Packages start at $9399 per person.

Peyton Manning wasn't the only one who had a good Super Bowl weekend. The lovely and talented Scarlett Johansson was the big winner this weekend at the Sprint Style Villa on Ocean Drive Village. She scored a free one-year lease on a $2.2 million Bayfront condo at Flamingo South Beach. Johansson drew the lucky key that unlocked a cabinet that encased a Lucite replica of the Flamingo building. A bunch of other celebs such as Robert Downey, Jr., Ashanti, Matt Leinart and Stacy Keibler also competed for the prize. Johansson's new South Beach getaway home is a three-bedroom lanai unit at Flamingo South Beach.The condo has had a complete renovation.

Swag is a concept that usually seems to be reserved for awards and fashion shows, but the 32 NFL team owners and other high-profile VIPs at yesterday's Super Bowl also received some great gifts - three different baskets full. Most of it seemed to be edible, but swag is swag, right? The first was a Florida-themed basket (although not everything was from Florida) with, products from Lamas Beauty, Chocolate Gourmet, Er'go Candles, Bella's Confections' Fudge, VitaZest, Terry's Dark Chocolate Oranges, Lindt Chocolate filled with Orange and Salt Water Taffy. The second basket was a safari theme, with goodies including the Thymes Fig Leaf and Cassis Body Lotion, Tastefully Simple Beer Bread, Peeled Snacks and Brownie Points Caramel Pretzel Rods and more from Chocolate Gourmet and VitaZest. The final basket was Arizona-themed in honor of the 2008 Super Bowl location and had Catoctin Jalapeno Cheddar Cheese Popcorn, Prickly Pear Cactus Candy, Tastefully Simple Blue Aztec Chips and Salsa and soaps from Maryam's Soap Nook.

Up for grabs in tomorrow's Super Bowl, in addition to glory, is the Vince Lombardi Trophy. Presented annually to the winning team, the trophy was first crafted in 1971, just before Super Bowl V, by Tiffany & Company from sterling silver. It stands 22-in. tall and weighs 7-lbs. At the time, it was valued at just $12,500, but today it is worth over $25,000 - although the sentimental value for the winning team (and their fans) is priceless.

Now that we know who is going to be in the Super Bowl, the rabid fans of the Indianapolis Colts and the Chicago Bears can scramble for some last minute travel packages. The Indianapolis Star has a list of some of the top packages for last minute travelers with a few thousand dollars burning a hole in their pockets.

The Big Game Room offers a four-night package at the Delano that includes a ticket to the game, souvenirs, a ticket to the NFL experience and more for $7,999 per person.

Carefree Lifestyle has a $75,000 VIP Platinum plan for up to 10 guests that includes your own waterfront mansion with a pool, maid and chef service, access to a Lamborghini Gallardo or a Bentley, a yacht cruise, massages and concierge services.

RazorGator Experiences offers Bears and Colts packages that include airfare, three nights in a hotel, upper level end zone tickets and are in the $5500 to $7,000 price range.

The Fine Things has offers the Ultimate Super Bowl Package for $16,095 per person which includes four nights at the Ritz Carlton Key Biscayne, first class airfare, lower level 50 yard line Super Bowl tickets, NFL Game Day hospitality and tickets to the Playboy Party.

We Have Seats offers a wide variety of a la carte tickets and some packages. One package includes four nights at the Westin Diplomat Resort and Spa, two lower level end zone tickets to Super Bowl XLI , a private meet and greet with an NFL celebrity , two tickets to an NFL Super Bowl Weekend party, VIP NFL Experience tickets and more for $15,510.

Sports fans take note: at the Super Bowl this year, Pepsi will giving away a super can valued at $100,000, along with lifetime Super Bowl tickets. Pepsi sales have been in decline for the past year or so, so a contest is just what the brand feels it needs to reinvigorate its customer base. The can is one of a kind, made of sterling silver and studded with diamonds, rubies and sapphires. It bears logos for both Pepsi and the NFL and was "inspired by 40 years of Super Bowl rings."

For a chance at winning, you can pick up a code for the contest at the Pepsi site. The winning code will be announced during the Super Bowl game on February 4th.

The World Series is over and most of the Bowl games are barely on the horizon, but one thing that is just as important as who is playing is where you are going to be when you watch the game. Forbes Traveler has picked out the best skyboxes in North America. Their slideshow even gives you a sneak peek inside each and every location. Here is the list of the top spots, the price (per season unless otherwise indicated) and their home teams and, if you end up having to change team allegiances to get in to the top boxes, remember that your friends will forgive you as long as you invite them up, too.

• Luxury boxes at The Rogers Centre, Toronto Blue Jays ($32,000 a game)
• The Pool Zone at Chase Field, Arizona Diamondbacks ($5,900 per game, pictured)
• Suites at FedEx Field, Washington Redskins ($75,000 to $200,000)
• Platinum executive suites at Air Canada Centre, Toronto Maple Leafs ($287,000 to $465,000 )
• The Lofts at Cardinals Stadium, Arizona Cardinals ($65,000 to $125,000)
• President's box at Arthur Ashe Stadium in Queens, host of the U.S. Open ($12,000 to $25,000 per session)
• Luxury boxes at Gillette Stadium, New England Patriots ($325,000)
• Suites at Bank of America Stadium, Carolina Panthers ($59,000 to $100,000+)
• Luxury box suites at Busch Stadium, Saint Louis Cardinals ($105,000 to $185,000)

If you are still dreaming of attending the Super Bowl or one of the many, many parties in the Detroit area, it's not too late. I checked in at Cheap Premium Tickets to see what the various events were going for. Tickets for the game now sell for upwards of $2,450 each, in pairs. Tickets to the parties are a little more reasonable but if you want to see Tommy Lee guest DJ at The Vault it will run you $548 ($1,158 gets you access to the VIP section to party with Penthouse Pets). Tickets to the Pepsi Smash starring Kanye West and Nickelback run $366 each for VIP.