super bowl xlv

Ranking The Luxe Car Super Bowl Ads

Mercedes-Benz, BMW and Audi all advertised in the Super Bowl this year, and all three took very different creative strategies.

Mercedes-Benz ran a 60-second ad that tried to call attention to its entire current lineup of vehicles by juxtaposing them against decades of classic Mercedes-Benzes. In the ad, classic Mercedes vehicles start themselves and drive themselves en masse to a place where they can see the new Mercedes vehicles. Hip Hop star Sean John appears in the ad, having had his silver Mercedes start-up on its own and leave his driveway.

BMW ran two ads, one that showcased its all-new X3 crossover, and the fact that all X3 are built at the company's Spartanburg, SC plant. The other ad featured BMW's clean diesel vehicles, contrasting them to the image many have of diesel cars--sooty, stinky and loud.

Audi ran an ad for the new A8 sedan (pictured) depicting a prison break in a fictitious prison for the white collar criminals who are mostly the epitome of affected wealth. Audi, which likes to use comedy in its Super Bowl ads, hired Kenny G for a cameo as a riot suppressant warden.

Tags: audi, bmw, clean diesel, mercedes-benz, super bowl ads, Super Bowl XLV

Continue reading “Ranking The Luxe Car Super Bowl Ads”

Express Celebrates Men's Style Staple at Super Bowl

by Jared Paul Stern (RSS feed) —

Filed under: Apparel, Events, Sports

Express, the stylish clothing brand for the young-and-cool set with a staggering $1.8 billion in annual sales, is celebrating the 10th anniversary of their most popular menswear item with a VIP bash at the Super Bowl. Since it was first introduced in 1991 the brand's 1MX shirt (above) has outfitted millions of men tired of shapeless sacks, upping the style quotient across the country. Offered in a range of 10 staple colors with an additional 10 colors rotated in per season, the highly-engineered 1MX features an calibrated collar, sleeve caps, hand patterned interlining, French seams, and 97% cotton / 3% spandex stretch fabric for a "custom" fit, available in two styles.

As the slimmer shirts are particularly popular with athletic types, the company is hosting an Anniversary event featuring a three-day gifting suite during Super Bowl XLV in Dallas. The exclusive event, taking place February 3rd – 5th at the historic Belmont Hotel, will be hosted by Jacksonville wide receiver Mike Sims-Walker who'll welcome the elite athletes and VIPs in town for the big game. The Express suite will feature an on-site monogramming station for attendees to individualize their personal iconic 1MX shirt as they enjoy signature cocktails and mingle with the crème de la crème of the sports world.

Tags: apparel, athlete, clothing, Dallas, Express, football, mens style, shirt, sports, Super Bowl, Super Bowl XLV

Hilary Swank Joins The List of Super Bowl Party Hosts

by Deidre Woollard (RSS feed) —

Filed under: Events, Sports

Academy-Award-winning actress Hilary Swank will be showcasing her philanthropic side as the host of this year's "Big Game Big Give" Super Bowl XLV party in Dallas. The third annual event will take place on Saturday, February 5. Swank, The Giving Back Fund, and title sponsor, Starkey Hearing Foundation are rolling out the red-carpet at the five-acre estate of Phil and Lillie Romano for a Texas-themed event that will include gourmet barbecue and other eats provided by Eatzi's, cocktails by Dewar's and wine from ONEHOPE, and entertainment by top Dallas DJ Lucy Wrubel. Vacations, luxury items, sports memorabilia, and many other items will be auctioned off during the event to benefit The Giving Back Fund and Hunger Busters. The exclusive event is strictly limited to 350 people. A small number of tickets are available for sale for $1,000.

The Saturday event is night two of The Giving Back Fund's "Big Game Big Give" weekend. On Friday, February 4, Cowboy legend and NFL Hall of Famer Troy Aikman will host an evening at Samuel Lynne Galleries in Dallas. Aikman will be joined by a cast of NFL greats and the evening will include cocktails, hors d'oeuvres and one-of-a-kind artworks designed by artists and celebrity favorites Michael Kalish, JD Miller, Burton Morris and Phil Romano. Each guest who attends will receive a luxury gift bag from NorthPark Center and the gallery worth more than the cost of admission. This event is limited to 500 guests and tickets are $250. For more details on The Giving Back Fund's Super Bowl XLV events, visit www.BGBGDallas.org or call 310.649.5222.

Others hosting Super Bowl XLV events include Sean Combs and Pamela Anderson.

Tags: hilary swank, phil romano, super bowl xlv

Super Bowl Town Museums Put Impressionist Art On The Line

by Deidre Woollard (RSS feed) —

Filed under: Art, Sports

Super Bowl XLV is just over a week away and the rivalry between Green Bay and Pittsburgh has heated up. The Milwaukee Art Museum and the Carnegie Museum of Art have decided to make a friendly wager on the football game. The Milwaukee Journal-Sentinel reports that each is offering up an Impressionist work of art. If the Packers win the Carnegie Museum will send over Renoir's "Bathers with Crab" for a temporary loan where visitors can see it and not only take in some beautiful art but gloat a bit too. Should the Steelers prove victorious, "Boating on the Yerres" by Gustav Caillebotte will be taking the journey to the Carnegie.

This is the second year in a row that art critic Tyler Green has prompted a bet. Last year the Indianapolis Museum of Art and the New Orleans Museum of Art squared off which resulted "The Fifth Plague of Egypt", 1800, a landscape by British artist J.M.W. Turner spending a few months in new Orleans where it was displayed with a Lombardi-trophy-shaped sign designating the triumph.

Tags: caillebotte, green bay packers, impressionist, impressionist art, impressionists, Indianapolis Colts, renoir, Super Bowl XLV

Heritage Auctions Announces Three Super Bowl Charity Auction Packages

by Deidre Woollard (RSS feed) —

Filed under: Auctions, Charity, Sports

We've already mentioned one charity auction for a Super Bowl XLV package. Dallas-based Heritage Auctions has three more that give you a chance to get to the big game and do some good at the same time.

The Big Brothers Big Sisters Super Bowl XLV Double Suite Charity Auction comes courtesy of Mavericks and Cowboys season ticket holder Neal Hawks, with an assist from Dirk Nowitzki and Jason Terry of the Dallas Mavericks. This Super Bowl suite package is being donated to Big Brothers Big Sisters. Current Big Brothers in the program, Dirk, Jason and Neal realize the impact that mentoring can have on a young life. The package contains tickets for you and 36 friends to a double field level suite for Super Bowl XLV, which includes complimentary gourmet food, beer and wine served by Cowboys Stadium staff.The lot also includes four parking passes. The auction is now live on HA.com/Sports, with bidding ending Wednesday, February 2, 2011 at 10:00 PM CT.

Tags: emmitt smith, super bowl packages, Super Bowl XLV, taste of the NFL

Continue reading “Heritage Auctions Announces Three Super Bowl Charity Auction Packages”

Pamela Anderson Hosts Pre-Super Bowl Party

by Deidre Woollard (RSS feed) —

Filed under: Events

Last week we mentioned Super Bowl XLV parties in Dallas being hosted by Sean Combs and Deion Sanders. Pamela Anderson will also be in town as the host of the Dallas SuperBash 2011 which is happening on February 4. The party is being presented by Willis & Woy Sports Group and will also feature Playboy models Jessica Hall, Brandie Moses and Amber Campisi along with many other celebrities, athletes and notables.The event is being held at the Fashion Industry Gallery, located in the heart of the downtown Dallas Arts District. General tickets are $250 and include open bar. VIP tickets are $500 and luxury VIP suites are also available. The "ultra celebrity" tables are placed next to Pam's spot and there are two tables available for $15,000 each.

Tags: dallas super bowl, dallas super bowl parties, pamela anderson, Super Bowl XLV

How Much Would You Pay To Party With P. Diddy?

by Deidre Woollard (RSS feed) —

Filed under: Events

When Sean 'Diddy' Combs hosted a party at the LAX nightclub in Las Vegas for New Year's Eve this year prices ran from $125 - $2000 but you'll pay upwards of $500 to take part in 'Fantasy' a party hosted by P. Diddy with DJ Clinton Sparks on February 5th before the Super Bowl.

Diddy is set to appear throughout the evening with DJ Irie spinning all night. The party will take place at Tower Building in Fair Park, 3809 Grand Ave, Dallas, TX 75210 and runs from 9 p.m until the wee hours of the morning. Super Bowl XLV will take place on Sunday, February 6th and will mark the first Super Bowl in the Dallas-Fort Worth area at the new 1.2 billion dollar Cowboys Stadium. Tickets can be purchased on the Capital A website at www.capitalAent.com. The most expensive seats are for a stage-adjacent private cabana which includes 20 VIP tickets, five champagne and 10 premium bottles, open bar, an event hostess, appetizers, dessert, VIP entrance adjacent to red carpet and VIP valet parking all for $25,000.

Over at the 193-room Aloft Hotel, Bud Light is rebranding the hotel the Bud Light hotel for the weekend and bringing in a variety of acts including The Fray, Lifehouse, Snoop Dogg, Flo Rida, Nelly and Ke$ha. MOVES Magazine is hosting its annual Super Bowl party known as "The Players Suite" on February 2. The party will be hosted by Baltimore Ravens linebacker Ray Lewis and tickets are $200.

On February 3, a "Welcome to Dallas Party" includes local favorite Deion Sanders. Tickets start at $50 and go up to the Sanders VIP Table Package ($13,800), which is located right next to Sanders himself. The VIP table for 12 comes with a personal cocktail server, six bottles of liquor, champagne and unlimited mixers. Sanders is also hosting a party on February 5 where tickets range from $75 up to $16,000 for the Sanders VIP Table. After the Super Bowl head back to Zouk night club where VIBE Magazine presents "The Players Gala." This party will feature performances by Chris Brown and Keri Hillson and tickets are available from $75 to $16,000.

[via DFW.com]

Tags: dallas cowboys, deion sanders, p diddy, super bowl, super bowl parties, Super Bowl XLV

St. Jude Offers Dream Super Bowl XLV Package

by Deidre Woollard (RSS feed) —

Filed under: Auctions, Charity, Sports

Hotels are just about filled up in and around Dallas as Super Bowl XLV draws near but charity-minded sports fans can get a spot and help a great cause. St. Jude Children's Research Hospital has teamed with FOX Sports for the 2010-2011 NFL season and is offering a one-of-a-kind, luxury Super Bowl package.

The St. Jude Ultimate Game Day Package includes four tickets in a luxury suite for Super Bowl XLV; a private jet for four to and from Dallas; five-night luxury accommodations in downtown/uptown Dallas; a Game Day chauffeur and a luxury automobile from for private use; four seats to the Legends for Charity award dinner; four seats to the Off the Field Players' Wives Association Fashion Show; four seats to the NFL-sanctioned 2011 Super Bowl Breakfast and a package for four at Halcyon Days Salon and Spa at Neiman Marcus North Park. Basically all you need to bring is your toothbrush and your game day gear. The bidding ends on January 26, 2011 and bids are already up over $50,000.

Tags: St. Jude, st. jude childrens research hospital, st. jude medical, st. judes, Super Bowl XLV

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