A white hummer pulled up in front of the club, and armed guards were on hand to meet it and escort the passengers. A welcoming committee, of sorts, waited on the red carpet, flanked by me and people like me. The passengers, of course, were a pair of Louis XIII Rare Cask de Remy Martin cognac bottles, and their destination club was the Rick's Cabaret gentleman's club in Manhattan.
Rick's may seem like a strange venue for such a rare spirit. According to Louis XIII senior brand ambassador Remi Brabant, only 786 bottles of the Louis XIII Rare Cask were made, and most will go to private buyers. This is also the case with the 30 bottles allocated to the U.S. market: most will not be featured in clubs. Yet despite these constraints, three bottles were made available to Rick's Cabaret – with the third going to the company's Tootsie's club in Miami.
Frankly, I was a bit surprised that a gentlemen's club would get such a high allocation. Make no mistake: Rick's Cabaret is an upscale establishment, and it provides a luxury service that can get as pricey as you'd like. But, it's just not what you'd expect ... it's not what I'd expect, and I tend to be rather open-minded on these matters. I used to cover Rick's Cabaret and had the pleasure of interviewing the company's CEO, Eric Langan, on several occasions.