The State of California and the watch maker brand and group Franck Muller have something in common. They are both in dire financial straights. Both have likely over extended themselves financially, and both seem to continue in operation somehow.

California governor Arnold Schwarzenegger was recently spotted in Milan, Italy shopping at a Franck Muller boutique store. While Schwarzenegger is a well known watch lover, I was not previously aware that he was a fan of Franck Muller timepieces. Now I know. For those of you that don't know, Arnold is a big fan of big watches. Luxury watch brands have been known to make special timepieces just for him. One relatively recent watch I hear that he purchased was sized at a whopping 60mm wide. To my knowledge, Franck Muller doesn't make anything this large, but they have some hefty timepieces.

The reports aren't clear as to what, if anything Schwarzenegger purchased. He spent some time in the store, as you can see by the candid security camera images. Perhaps if he is helping to save one fiscally troubled entity, he might also refocus his efforts on the State over which he is currently presiding as governor - that probably needs his help more.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Via Business Montres (in French).

Chronoswiss watches have been gaining popularity as of late and they have finally cleared up one of my biggest questions. Why are they called "chrono-Swiss" when they are a German company? The official response is here: "Though [Chronoswiss is] a German company, every component of the timepieces is manufactured in Switzerland and then hand-finished and assembled in Germany." Oh... OK. That makes more sense now. I do like the watches too!

Just in time for what everyone hopes will be the big rebound shopping season, Chronoswiss will open a brand new shop in SoHo in New York City. I love that the store front is both inviting and eye catching. It has that charming brick look, with a few little tables inside and a cute little entrance way. There is no large intimidating sign for the brand, just a cool looking banner showing a portion of one of their watch dials. A soft sign with the brand name is in the window. I really hope the inside of the store is as well designed as the outside. The boutique is located in SoHo on West Broadway. Although the store is now open, their official grand opening event will be held on December 2nd from 7-11pm.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Most of what you need to know is right there in the invitation. The Montblanc boutique store located near Union Square in San Francisco is having a two week private sale. What does private mean? That you are invited, and others aren't of course. Sales such as this aren't scheduled to my knowledge, and mean that there are deals to be had at the impressive Montblanc store. Among the included items are watches, pens, jewelery, and their fine leather goods. Did you know that Montblanc makes really nice wallets? Even belts and bags I think. If you are nearby and have been looking for the right time to incorporate some new Montblanc in your life, this is the time.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

For all you California based watch lovers, Swiss luxury watch brand Perrelet will be having a special event at the Lussori watch store in Carmel-By-The-Sea, California, this weekend (August 29-30, 2009). There you will be able to see the brand new highly anticipated Perrelet Turbine collection watches, as well as a slew of other brand new Perrelet timepieces. The watch range in price from a few thousand to many thousands of dollars representing a large spectrum of the luxury watch market. Perrelet's founder is notated to have invented the automatic movement (way back when), though at the time of its invention, I believe it was applied to pocket watches as this pre-dated wrist watches.

You know how lovely Carmel-By-The-Sea is, and it is a nice drive there on the weekend to see the sleepy "luxed" out town and check out Perrelet and other fine timepieces at the popular watch store Lussori.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tourneau is the largest chain of watch retailers in the world with their largest store in Las Vegas in the Caesar's Palace Forum Shops, and headquartered in New York City. Like all retail watch stores, Tourneau has been hit hard by the economic slump due to drastically decreased luxury watch demand. On the plus side, they finally started to sell (some) watches online via their website. Notable is the sale of Tag Heuer watches online. Whether or not related to rapidly changing business environment of watch sales that prior to 2000 (or so) was more or less the same for 100 years, Tourneau's CEO of 18 years Howard Levitt will step down at the end of 2009.

His term might end sooner, as he will stick around until the company finds a replacement which might come earlier than the end of the year. Tourneau really became a focal point of luxury watch brands having such a vast presence all over the world, and having so many different brands for sale (which differ by location). Levitt was of course instrumental in that fact. Not sure if he was also responsible for Tourneau's in-house brand of less expensive watches which sort of serve as a consolation item to people who step in to the store not able to afford most of the popular brand watches but still wanting something.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Ferrari just opened its first store (above) in the UK in London's fashionable Mayfair, second in size only to their Milan flagship. Located in a beautiful historic stone building, the store features a Ferrari Formula 1 racing car on display and carries the full line of Ferrari by Panerai watches, sunglasses, luggage, clothing, model cars and even Ferrari-branded bicycles - everything but actual cars. Ferrari's Formula 1 driver Kimi Raikkonen presided over the opening of the chic boutique, billed as not just a store but an "homage to the history and spirit of Ferrari's twin souls of racing and luxury." Ferrari plans to open 40 retail stores worldwide to capitalize on customers who want a bit of (relatively) affordable Ferrari magic.

The Tourbillon Boutique is a chain of retail stores operated by the Swatch Group that offers its most exclusive watch brands (and Swatch). While most of the shops are located in Switzerland, the US is about to see its second Tourbillon Boutique store, due to open in New York City sometime in May, located in the Financial District on Wall St. Recently, Swatch owned Omega opened up its flagship store on 5th Avenue, and this second new opening indicates a distinct focus on the US market for the Swatch Group watch brands.

Until now, the only Tourbillon store in the US was located in Costa Mesa, just south of Los Angeles. The purpose of the store is to house the most luxurious brands and timepieces that the Swatch Group offers. This includes Breguet, Jaquet Droz, Blancpain, Glashutte Original, Leon Hatot, Omega, and Swatch (though I am not sure how the Swatch branded watches fit in as they are mainstream as opposed to luxury watches for the most part). The Tourbillon Boutique stores are not limited to watches with the expensive and complex tourbillon complications, but any of the firm's best timepiece offerings.

Questions arise as to why the Swatch Group is currently expanding during difficult economic times. My guess is that the US market has more promise in terms of expansion than Europe, while at the same time the Swatch Group is investing in the future when the economy will eventually bounce back. Lower real estate prices and the availability of labor makes it an enticing environment for market positioning once the demand for fine timepieces edges its way back up, once again.

Ariel Adams publishes the popular watch review site aBlogtoRead.com.

Luxury items and watch maker Philip Stein is opening up their first "Americas" store this fall. Interestingly enough the boutique store will be opened in Cozumel, Mexico - likely to due a large volume of wealthy tourists. Instead of just 'any store,' the shop will focus on an unique and immersive shopping environment. Philip Stein called it their "Natural Frequency Technology," and the idea is to create a calming and personalized shopping experience for luxury buyers. The theme of the technology is to harmonize the shopper's Chi energy. To do this they will be presented with messaging in the form of video, verbal information, and hands on experiences with the products. Imagery in the store will impress upon customers the various design elements of the products as well as the unique design prowess of Philip Stein. Through that process the customer is apparently prone to staying calm, relaxed, and open to purchases.

The whole idea is to create a sense of well being in the customers to the point that they are so impressed with their experience at the shop, they themselves become individual Philip Stein brand ambassadors. Customer testimonials are the best type of advertising if you can manage to get it. Pictured above is a Philip Stein Sport Chronograph with dual quartz movements and rubber accents. Retail is about $1,600 with prices on Philip Stein watches going up from that. Don't miss Philip Stein's "Wine Wand" as well and other interesting luxury themed products and watches.

Via National Jeweler.

Ariel Adams publishes the watch review site aBlogtoRead.com.

Vera Wang & Arthur Becker, Alejandro Santo Domingo, Anne & Mario Grauso, Brian Atwood, Debbie Bancroft, Diane von Furstenberg, Donna Karan, Eleanor & Jon Ylvisaker, Fern Mallis, Gigi Mortimer, Helen Lee & Tim Schifter, Kimberly Kravis, Lakshmi Menon, Marina Rust & Ian Connor, Melania & Donald Trump, Nate Berkus, Ralph & Ricky Lauren, Roopal Patel, Samantha Boardman & Aby Rosen, Somers Farkas, Steven Kolb, and Veronica Webb were all in attendance last Thursday at the opening of Vera Wang's new boutique in Soho.

While we all know Vera Wang is unmatched in bridal apparel, she is also making fragrance and beauty-related products (Coty Prestige, Inc.), eyewear (Couteur Designs, a division of the Kenmark Group), china, crystal, silver and gifts (Wedgwood), Vera Wang suite (Halekulani Hotel), fine papers (William Arthur), mattresses (Serta Mattress Company), Lavender Label handbags (Accessory Network) and Lavender Label shoes (Brown Shoe).

Her ready to wear designs and more are available for browsing in person at the new Vera Wang Fashion Flagship, located at 158 Mercer Street, 212-382-2184.

Iradj Moini, a former couture designer for Oscar de la Renta, makes some of the most exquisite and unusual jewelry we've seen this millennium.

As you shop in NYC's Soho neighborhood this holiday season, be sure and stop by the Spring Street boutique (198 Spring, near Sullivan). The boutique has been open since Spring 2007, and feels like an art gallery. You won't believe you're looking at new pieces, released seasonally, and not well-kept relics of the 1920's.

If you're not in NY, you can also browse a number of Iradj Moini's items at Domont Jewelry, a West Hollywood, CA jewelry dealer with an exceptional selection of Iradj Moini on display their website.

Almost every piece is stunning, and worth a look if only for inspiration.

It's a story we've seen many times, a brand that has been consigned to the mothballs comes back stronger than ever combining a venerable past with a new products, becoming a hot name once again. But how does this happen? Speaking at the American Express Publishing Luxury Summit Marta Benson, CEO of Gump's, the San Francisco-based luxury store which specializes in fine jewelry and home goods, gave some insight into her moves to bring Gump's back into the luxury spotlight.

We have seen bakeries for dogs that rival their human counterparts, but Zoomies is a store that has really gone to the dogs. It is a lifestyle boutique for canines. They stock a wide range of luxury products, from dog collars to dog beds, and offer gourmet dog treats, all in an environment that is relaxing for owners, in addition to being fun for the dogs. And if you want your pet's chew toys to match your accessories, try picking up some Jimmy Chew Shoes or a Chewy Vuitton Handbag while you're there.