stoli vodka

Russian Billionaire Makes A Deal With Stoli And The Nets

Filed under: Sports

The new owner of the New Jerset Nets, Russian billionaire Mikhail Prokhorov, has big plans for his team. Prokhorov is bringing Russian style to his team and to the area, first with his Russian-language luxury magazine Snob and also with a five-year sponsorship deal with Stolichnaya, the Russian vodka producer. The NY Times reports that the deal is worth about $2 million a year and will include Stoli-branded bars at the Barclays Center, the Nets arena being built in Brooklyn. The Nets are overseas right now, first in Moscow and in China. It's all part of Prokhorov's strategy to create what he calls a global team. He's hoping to have the entire country of Russia cheer for the Nets by bringing them to his home country. As the NY Times article points out the Houston Rockets are popular in China because of Yao Ming, an interest that has led to endorsement deals with Chinese companies. Many NBA teams play preseason games overseas increasing worldwide interest in basketball and the NBA.

Tags: Mikhail Prokhorov, new jersey nets, stoli, stoli vodka, stolichnaya

Julia Stiles is Stoli's Next "Original"

by Deidre Woollard (RSS feed) —

Filed under: Spirits

Would you have a drink with you, Julia Stiles? In June, Stoli vodka launched a new campaign with Hugh Hefner. The premise of the ad campaign is Would You Have a Drink With You? and features a "Stoli Original" having a conversation with themselves via split screen. This week the brand debuted its second Stoli Original, Julia Stiles. Stiles is a little bit of a more subtle choice than Hef. The commercial, above, shows Stiles in two versions, her more earthy indie side sidling up to a glamorous, Hollywood version of herself and discussing her career moves. Stoli chose her because they have watched her career with interest, tracing her arc between the small films and the bigger blockbusters. Personally I just like that Stiles is shown drinking one of my diet-friendly faves, the Stoli Rasberry and soda.

Tags: ad campaign, julia stiles, stoli, stoli vodka, stolichnaya

Hugh Hefner Takes A Turn As Vodka Spokesperson

by Deidre Woollard (RSS feed) —

Filed under: Video

Fun-loving octagenarian and Playboy founder Hugh Hefner is the latest vodka spokesperson. Stolichnaya Vodka has unveiled a new commercial featuring Hef for Stoli's 'Would You Have a Drink With You?' campaign. Part of Stoli's Original theme showcasing distinctive personalities, 'Would You Have A Drink With You?' will feature Hefner in commercials on TV and in print. Stoli is launching its newest original flavor White Pomegranik, the first white pomegranate flavored vodka. A new limited edition bottle of Stoli Ohranj with the Playboy bunny logo will be available for the holiday season.

Tags: hugh hefner, stoli vodka, stolichnaya