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Biz Stone is the Latest Stoli Original

Filed under: Spirits

Given that the first two "Stoli Originals" ad campaigns featured Hugh Hefner and actress Julia Stiles it was anyone's guess who the third might be. Proving that Twitter and its founders have hit the big time, Twitter co-founder Biz Stone is the new Stoli Original. As with previous Originals Hugh Hefner and Julia Stiles, Biz will be appearing in print ads as well as TV spots that launch tomorrow, Oct. 19, 2010.

The print ads feature Biz Stone, Twitter Pioneer, seated at a table having a drink with himself, Biz Stone, Nerd of the Year. In the commercial Biz the "Nerd of the Year" and Biz the "Twitter Pioneer" discuss whether or not Twitter is "meaningless babble" or the future of communication. There will be a Twitter cocktail party tomorrow hosted by @stoli on Twitter in celebration of the platform that Biz co-founded.

Tags: biz stone, julia stiles, stoli, stoli original, stoli originals, twitter

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Russian Billionaire Makes A Deal With Stoli And The Nets

by Deidre Woollard (RSS feed) —

Filed under: Sports

The new owner of the New Jerset Nets, Russian billionaire Mikhail Prokhorov, has big plans for his team. Prokhorov is bringing Russian style to his team and to the area, first with his Russian-language luxury magazine Snob and also with a five-year sponsorship deal with Stolichnaya, the Russian vodka producer. The NY Times reports that the deal is worth about $2 million a year and will include Stoli-branded bars at the Barclays Center, the Nets arena being built in Brooklyn. The Nets are overseas right now, first in Moscow and in China. It's all part of Prokhorov's strategy to create what he calls a global team. He's hoping to have the entire country of Russia cheer for the Nets by bringing them to his home country. As the NY Times article points out the Houston Rockets are popular in China because of Yao Ming, an interest that has led to endorsement deals with Chinese companies. Many NBA teams play preseason games overseas increasing worldwide interest in basketball and the NBA.

Tags: Mikhail Prokhorov, new jersey nets, stoli, stoli vodka, stolichnaya

Stoli Launches Nationwide Casting Call For Next Stoli Original

by Deidre Woollard (RSS feed) —

Filed under: Spirits

Stoli Vodka has already asked "Stoli Originals" Hugh Hefner and Julia Stiles the magic question: "Would you have a drink with you?" Now the brand is launching a casting call to find the next Stoli Original. The Stoli Facebook page is your audition spot where you can submit answers to questions and upload a headshot. In November, Stoli will select 30 finalists for a "call back" and the chance to submit a video audition tape. Stoli will chose one winner and five regional runner-ups from the video auditions. The winner will appear in their own media campaign in 2011 and earn a $25,000 fee.

Tags: ad campaigns, stoli, stoli originals, stolichnaya

Julia Stiles is Stoli's Next "Original"

by Deidre Woollard (RSS feed) —

Filed under: Spirits

Would you have a drink with you, Julia Stiles? In June, Stoli vodka launched a new campaign with Hugh Hefner. The premise of the ad campaign is Would You Have a Drink With You? and features a "Stoli Original" having a conversation with themselves via split screen. This week the brand debuted its second Stoli Original, Julia Stiles. Stiles is a little bit of a more subtle choice than Hef. The commercial, above, shows Stiles in two versions, her more earthy indie side sidling up to a glamorous, Hollywood version of herself and discussing her career moves. Stoli chose her because they have watched her career with interest, tracing her arc between the small films and the bigger blockbusters. Personally I just like that Stiles is shown drinking one of my diet-friendly faves, the Stoli Rasberry and soda.

Tags: ad campaign, julia stiles, stoli, stoli vodka, stolichnaya

Enjoy Tribeca Film Festival at Home

by Ariston Anderson (RSS feed) —

Filed under: Spirits

2010 marks the eighth year running that Robert De Niro brings his sweeping film festival to the island, and the first year you can experience Tribeca Film Festival Virtual, where you can watch world premieres, shorts, live red carpets, panels and more all from your living room. To celebrate the 2010 Tribeca FF, Stoli, the official vodka and signature sponsor of the fest, has teamed up with B.R. Guest Restaurants to include a special "Leading Lady" Cocktail on the menu, designed by Master Mixologist Eben Klemm, featuring Stoli Vanil, crème de cacao, fresh Blackberries and Blackberry liqueur. The cocktail is available at all B.R. Guests restaurants including Dos Caminos, Blue Water Grill, and Blue Fin during the festival. If you're not in New York for the festival, or near a B.R. Guest restaurant, you can enjoy Tribeca Film Festival Virtual with your own Stoli cocktails at home.Mixologist Charlotte Voisey has designed a series of cinema-inspired cocktails to premiere throughout the festival at exclusive-after screening parties Luxist has the signature cocktail recipes to make at your own cinema events.

Stoli O Cameo
3 parts Stoli® Ohranj
2 parts fresh grapefruit juice
1 1/2 parts simple syrup
1 part fresh lemon juice
Dash of pomegranate juice or grenadine
Mix all ingredients with ice in a cocktail shaker and strain into a chilled martini glass.

Tags: cocktails, drinks, stoli, Tribeca Film Festival, Tribeca Film Festival 2010, vodka

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The Stoli Hotel Is Not For Overnight Stays

by Deidre Woollard (RSS feed) —

Filed under: Spirits, Events

The Stoli Hotel is not a hotel, let's get that out of the way first. Instead it is more of a twist on the pop-up store phenomenon. The Stoli Hotel opens today in Los Angeles as a month-long entertainment space. The Stoli hotel takes its design inspiration from the Hotel Moskva on the Stoli label. The Stoli Hotel will have a full-service concierge, a bar, a spa and a series of guest rooms inspired by the many Stoli vodka flavors for special events. There is a suite based on the Stoli elit vodka that will be VIP only. The hotel will host all sorts of festivities such as DJ nights with DJ AM, Samantha Ronson, Kid Millionaire and Danny Masterson, film premiere after-parties, concerts and magazine parties. After LA, the Stoli Hotel will hit other cities including, New York, Chicago and Miami.

Source

Tags: events, hotel, los angeles, stoli, vodka

Stoli elit Vodka and Penny Preville Pair Up For Jewelry Benefit Collection

by Deidre Woollard (RSS feed) —

Filed under: Jewelry, Auctions, Celebrity Shopping, Charity

Vodka and diamonds seem like a natural match, equalled in their icy allure. Pricey vodka Stolichnaya elit and jewelry designer Penny Preville have created a diamond collection to benefit DIFFA, Design Industries Foundation Fighting AIDS. The collection is composed of four pieces, a diamond cuff bracelet, dangling hoop earrings, an elaborately scrolled pendant and a pair of cufflinks featuring emerald cut diamonds. The collection was recently debuted at Soho House and also shown to actress Rosario Dawson and her closet friends aboard the elit branded Gulfstream IV jet. The in-flight fashion show includes a gourmet tasting menu and customized Stoli elit cocktails made with glacier ice as well as on-board facials from esthetician Arsi Tavitian, facialist at Rita Hazan in New York. Now that's a way to see diamonds. The collection will be auctioned off later this year with all of the proceeds benefiting DIFFA which is one of the largest funders of HIV/AIDS service and education programs in the United States. After the jump, each piece of the collection in all its glittering glory.

Tags: auction, diamond jewelry, diamonds, elit vodka, penny preville, stoli, stolichnaya

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