stereotypes

What Does Your New Car Say About You? Forbes Investigates

Ah, yes. Automotive stereotypes... always good for a laugh or two, right? For instance, just who do you expect to see exiting the driver's seat of a late-seventies Chevy Camaro Z/28? Mullet city, of course. And what of the blacked-out Cadillac Escalade rolling on two-sizes-too-large wheels and tires? A professional athlete or someone who wishes they were. Finally, who's that behind the wheel of the second-gen Toyota Prius with the anti-Hummer bumper sticker? Tree hugger, naturally.

So, these are all pretty obvious examples of automotive stereotypes, and they certainly don't always apply (there's nothing wrong with saving gas with a hybrid, we say). What about the less conspicuous vehicular choices? San Diego-based market research outfit Strategic Vision (via Forbes) has just released its New Vehicle Experience Study... and to be honest the results aren't terribly surprising.

Lexus owners are wealthy and well educated. Could have guess that one. The average Bentley owner has $5 million in investable assets and prefers understated luxury while Rolls Royce drivers range from rappers to royalty. Click here to read the rest of the story.

[Source: Forbes]

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Tags: automotive stereotype, automotive stereotypes, AutomotiveStereotype, AutomotiveStereotypes, stereotype, stereotypes, what your car says about you, WhatYourCarSaysAboutYou

10 Ways You're Wrong About the Rich

by Rigel Celeste (RSS feed) —

When you think of the wealthy, what do you think? As open-minded as you may be (and unless you're actually rich yourself) you've most likely got at least some preconceived notions. Whether it's something extreme, like believing all rich people are snots, or something subtle, like simply believing the wealthy have no real problems, chances are living the life of luxury is not exactly what you think it is. According to the Luxury Institute there are at least 10 common misconceptions facing the wealthy -- are you guilty of any (or all?) of them?

Gallery: 10 Common Myths About Wealth and Luxury