world is buzzing about September 10. That's when people like Vogue
chief Anna Wintour, Donna Karan, New York City Mayor Bloomberg and members of the Council of Fashion Designers of America will hang out with mere mortals like you and me at stores and boutiques in NYC.
The point? Shopping
. And it's a boost to retailers, fashion designers and ultimately the whole fashion industry that has been pummeled of late.
This year's extravaganza is apparently bigger than last year's. On a geographical scale, it certainly is, with events
planned for stores in Los Angeles, Paris, Milan and London. Okay, you expect those cities. But Fashion's Night Out is also popping up in unexpected destinations around the globe. Jamaica? China? India? Apparently so.
Aside from shopping, or at least window shopping, Fashion's Night Out is chance for non-fashion industry people to get a glimpse of what a real invitation-only fashion industry party is like. Doesn't hurt that September 10 is the start of New York fashion week, so everybody
will be in town. And, this year, there will be cameras around filming for a CBS Special.
Last year, Bergdorf Goodman was a madhouse. Victoria Beckham and Mary-Kate and Ashley Olsen were there, along with designers Georgina Chapman, Mark Badgley and James Mischka and Zac Posen. Charlize Theron showed up at Dior, Kate Hudson at Stella McCartney.