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Filed under: Cosmetics and Fragrance, Sports
Usain Bolt has become the latest athlete to become the face of a fragrance. In a natural fit for the world's fastest man, sports-centered brand Puma has chosen the Jamaican sprinter as the first celebrity face for its fragrances. He will appear in the ads for Animagical, a new fragrance line for both men and women. Both scents will have zebra-themed packaging and fresh and fruity notes. Puma Animagical Man has notes of African Kei Apple, cardamom oil, rosemary and pineapple with white ironwood. Puma Animagical Woman adds floral notes of Cape Town freesia and water lily to pink grapefruit and Caribbean lime anchored by South African Tamboti Wood. The scent and the ad campaign will launch in June.
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