spiderman

Edox Watches To Be Featured In Spiderman 4 Movie

A statement from Swiss Edox watches indicates that their timepieces will be featured in the upcoming fourth installment of the Spiderman movie series. Initially set back due to delays, Spiderman 4 is slated for release in 2012, and will feature a new cast. Tobey Maguire departs as new lead Andrew Garfield will play Spiderman with Emma Stone playing opposite him as Mary Jane. According to Edox, each member of the cast will be able to choose an Edox timepiece themselves to wear in the film.

I was relatively surprised to hear this news as it would seem groups with a lot more money might vie for their timepieces to be in the film. The Richemont Group is known to pay big money for product placements in movies such as Ironman 2 and Wall Street: Money Never Sleeps. As a small brand, it is interesting to see Edox being chosen for inclusion in the film. It does make sense though - as Edox watches are much more affordable than many other Swiss watches costing maybe a couple thousand dollars versus tens of thousands of dollars. Seen above is a newer Edox Les Beomts Ultra Slim that is said to be among the watches in the film. Look out for Edox watches in Spiderman 4 next year.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: 4, edox, movie, product placement, spiderman, watch, watches

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