Wealthy Spending More On ...Fast Food?
Filed under: Dining, Wealth, Luxury Shopping
The recession might be on its way out but it seems many of the most affluent Americans have developed a habit that doesn't want to go with it: spending a lot of money on fast food. A recent study by American Express found that the rich spent 24% more on fast food during the second quarter of this year than they did during the same time last year. Spending also increased on fine dining, but only by about half as much. The explanation for this unexpected spending trend could be attributed to fast food's addictive qualities or simply to choosiness on the part of wealthy Americans in regards to where and what they want to spend on. "We're seeing a bifurcated behavior pattern, with a lot of affluent consumers still trying to be frugal where they can by spending at quick-service restaurants and discount retailers, but we're also seeing a return to higher-end spending on air travel and luxury items," said Ed Jay, senior vice president of American Express Business Insights.
Or maybe they've just rediscovered the greasy awesomeness of a drive-thru cheeseburger and fries.
New research about America's wealthiest consumers was released Tuesday at the
The 
A new study found that when people are exposed to luxury 






Two articles came out today that seem to indicate that while low and middle-tier luxury are floundering the there is still money to be made in the top tier. The 

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