Filed under: Wine
When Sotheby's first started wine auctions in New York in 1994, state law required auction houses to partner with a store that had held a state liquor license for 10 years. Decanter reports that Sotheby's first partner was Sherry-Lehmann. When that relationship ended in late 1999, Sothebys found another licensee and the resulting store was named Aulden Cellars.
The online store can ship to around half of the U.S. There are plans to expand the concept to other locations if the Sotheby's Wine shop is a success.