Filed under: Spirits
All you have to do is register the purchase number found with the bottle at www.laphroaig.com/plot to stake your claim. You will then automatically become a member of the Friends of Laphroaig community and will receive the deed to the numbered plot of land.
Friends are encouraged to visit the distillery to view their plot and claim their "rent" – a dram of Laphroaig. Meanwhile at www.laphroaig.com you can now view aerial photographs to find your plot of land and meet your "neighbors" via an interactive member map. You may discover a fellow Laphroiag enthusiast just down the street and can even send them a private message.
There are more than 364,000 Friends of Laphroaig spread across more than 150 countries registered online. Among the site's many features is Laphroaig TV, offering a look inside the distillery as well as exclusive previews of limited-edition bottlings, live online tastings and educational seminars.
Laphroaig, established in 1815, is one of the richest, smokiest single malts and one of the very best Scotches ever produced. It holds a Royal Warrant from the Prince of Wales and bears his heraldic three-feather badge on its label.
Filed under: Cigars
Remember when you'd walk into a restaurant and be asked, "Smoking or non?" If you answered the former, you'd be escorted to a dedicated portion of the floor where you could light up before, during or after your meal. This ritual is disappearing in the physical world, but it's springing up online, where a "virtual smoking section" is taking form, connecting cigar smokers from around the world.
Obviously, there are plenty of resources on the web for the cigar community. The major industry publications, such as Smoke and Cigar Aficionado publish to the web, even with some exclusive content. Retailers – both brick-and-mortar and online pure-play – are numerous, and there are too many cigar blogs to count. The growth of social media has taken the online cigar community to a new level, though. The same utilities that enable 140-character conversations and elaborate digital friendship interconnections have emerged around the "fellowship of the leaf."
It may look as though the real world banishment imposed on smokers – first to smoking sections and then to cigar shops only ... or not at all – may be moving onto the internet. After all, everyone on Twitter can smell @DylanAustin's Camacho Select, right? Well, nobody wants to see or hear cigar chatter, even if it is self-selecting.
But, I wouldn't rush to celebrate or lament an online smokers' quarantine. Instead, we're contributing to venues that focus exclusively on our interests. We're opting in, not being forced out.